The Effect of Information Technology Adoption and Design Customisation on the Success of New Product Development

Abstract

The advancement of Internet technology and customisation capability has set off research into their impacts on all business operations including New Product Development (NPD). Despite the heavy investment in research and development, few studies have examined how Information Technology (IT) is adopted; how design customisation capability is built, and whether they reveal close associations with NPD success. This paper aims to investigate into these issues. Using the data from 172 sample high‐tech manufacturers, the effects of IT adoption and design customisation on NPD success are investigated. The results support the idea that IT adoption and design customisation have positive impacts on NPD success. Discussions and managerial implications for practitioners are also provided.