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https://ah.lib.nccu.edu.tw/handle/140.119/64082
題名: | Roles of ‘small- and medium-sized enterprises’ in service industry innovation: a case study on leisure agriculture service in tourism regional innovation | 作者: | 苑守慈 Hsu, Shih-Ming; 謝沛宏; Yuan, Soe-Tsyr |
貢獻者: | 資管系 | 關鍵詞: | firm cooperation; value co-creation; sustainable development | 日期: | 2011 | 上傳時間: | 21-Feb-2014 | 摘要: | This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry. | 關聯: | The Service Industries Journal, 33(11), 1068-1088 | 資料來源: | http://dx.doi.org/10.1080/02642069.2011.623773 | 資料類型: | article | DOI: | http://dx.doi.org/10.1080/02642069.2011.623773 |
Appears in Collections: | 期刊論文 |
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