Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/64914| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 企管系 | en_US |
| dc.creator | Shen, Yung-Cheng;Lien-ti Bei;Chi-Hsien Chu | en_US |
| dc.date | 2011 | en_US |
| dc.date.accessioned | 2014-03-26T08:40:03Z | - |
| dc.date.available | 2014-03-26T08:40:03Z | - |
| dc.date.issued | 2014-03-26T08:40:03Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/64914 | - |
| dc.format.extent | 129621 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation | Psychology and Marketing,28(1), 91-113 | en_US |
| dc.title | Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity. | en_US |
| dc.type | article | en |
| dc.identifier.doi | 10.1002/mar.20382 | en_US |
| dc.doi.uri | http://dx.doi.org/10.1002/mar.20382 | en_US |
| item.languageiso639-1 | en_US | - |
| item.grantfulltext | restricted | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | article | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 期刊論文 | |
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