Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/66587| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 廣告系 | en_US |
| dc.creator | 鄭自隆 | zh_TW |
| dc.date | 2008 | en_US |
| dc.date.accessioned | 2014-06-05T07:37:43Z | - |
| dc.date.available | 2014-06-05T07:37:43Z | - |
| dc.date.issued | 2014-06-05T07:37:43Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/66587 | - |
| dc.description.abstract | 本書係考量電視與廣告產業經營,在媒體公共價值的基礎下,討論媒體置入性行銷 | en_US |
| dc.format.extent | 132 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.language.iso | en_US | - |
| dc.relation | 台北縣新店市 : 正中出版 : 楨德總經銷, 2008[民97] | en_US |
| dc.relation | ISBN:978-957-09-1810-6 | en_US |
| dc.subject | 電視經營管理 ;置入性行銷 | en_US |
| dc.title | 電視置入－型式、效果與倫理 | zh_TW |
| dc.title.alternative | Placement` on TV : format, effect, and regulation | en_US |
| dc.type | book/chapter | en |
| item.languageiso639-1 | en_US | - |
| item.grantfulltext | open | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | book/chapter | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 專書/專書篇章 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 132 B | HTML2 | View/Open |
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