電子書閱讀器借閱服務之使用研究：以交通大學圖書館為例

Abstract

近年來臺灣民眾的閱讀習慣開始改變，透過數位載具進行閱讀的人口逐漸增加。面對數位閱讀時代的來臨，圖書館為了推廣數位閱讀，陸續提供電子書閱讀器借閱服務。由於國內圖書館推動這項服務仍在起步階段，針對電子書閱讀器借閱服務之使用研究有其必要性。\n 因此，本研究以整合性科技接受模式為理論基礎，探討圖書館讀者對電子書閱讀器借閱服務之使用行為、行為意願及其影響因素，並分析讀者之性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等個人特徵，對影響因素與行為意願之調節效果。\n 本研究以交通大學的學生為研究對象，並以「交通大學圖書館電子書閱讀器借閱服務之使用調查」問卷為研究工具。問卷調查結果以描述統計、相關分析、多元迴歸分析與階層迴歸分析進行分析，研究結果如下：\n1.讀者主要透過同儕分享得知電子書閱讀器借閱服務；\n2.讀者使用電子書閱讀器借閱服務之主要動機為體驗使用iPad 2；\n3.閱讀電子書是讀者使用電子書閱讀器借閱服務之主要用途；\n4.網路免費電子書是讀者閱讀電子書的主要來源；\n5.讀者主要利用Google或其他搜尋引擎查詢電子書；\n6.讀者閱讀電子書時遭遇的困難以眼睛疲倦感與電子書內容不足佔最多數；\n7.讀者對iPad 2閱讀電子書的整體經驗多數感到滿意；\n8.讀者未借用iPad 2的最主要原因是不知有電子書閱讀器借閱服務，再者是iPad 2數量不足；\n9.多數讀者願意使用電子書閱讀器借閱服務，也願意繼續使用該服務，並樂意推薦他人；\n10.讀者使用電子書閱讀器借閱服務的行為意願之影響因素包括：績效期望、努力期望與社群影響，其中社群影響最具預測力；\n11.讀者的性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等五項個人特徵對影響因素與行為意願之關係不具調節效果。\n 本研究針對上述結果加以討論，並提出相關建議，提供圖書館推行該服務，以及未來研究之參考。

In recent years people`s reading habits have begun to change, and the population of digital reading device users has been growing gradually. Face with the coming era of digital reading, libraries provide e-book reader lending services one after another in order to promote digital reading. Since the library services in Taiwan are still at the initial stage, it is necessary to examine the use of e-book reader lending service. \n Therefore this study was based on UTAUT（Unified Theory of Acceptance and Use of Technology）. The purpose of this study was to investigate reader`s behavior, intention and determinants toward e-book reader lending service, and examine moderators of the relationships between determinants and intention, including gender, education, academy, digital reading device experience and e-book experience.\n In this research, students at National Chiao Tung University were chosen as the testing participants. The instruments used in the study was the National Chiao Tung University Library E-book Reader Lending Service Use Survey. The data was analyzed by descriptive statistics, Pearson`s correlation, multiple regression analysis, and hierarchical regression. The findings of the study were as follows:\n1.Most readers know about e-book reader lending service by peer sharing;\n2.The motivation of most readers using e-book reader lending service is to try iPad 2;\n3.Majority of readers use e-book reader lending service for reading e-books;\n4.Most readers read e-books that are from internet and for free;\n5.Majority of readers find e-books on Google or other search engines;\n6.Most readers have difficulty with reading e-books because of eyestrain and lack of content;\n7.Most readers feel satisfied with the e-book reading experience on the iPad 2;\n8.Majority of readers have not borrowed the iPad 2 because of not knowing the service and lack of iPad 2;\n9.Most readers willing to use e-book reader lending service and use the service continuously. They also willing to recommend others to use the service;\n10.The determinants of intention to use e-book reader lending service among students at National Chiao Tung University include performance expectancy, effort expectancy, and social influence. The predictive power of social influence is highest among all determinants.\n11.Personal characteristics of the readers including gender, education, academy, digital reading device experience and e-book experience don`t moderate the relationships between determinants and intention.\n According to the findings above, this study provided some suggestions for libraries to promote the service, and future research suggestions.