Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/67631


Title: Web 2.0時代社群網站經營效能之評估:以政府部門與社會企業為例之比較分析
An Evaluation of Social Media Operational Effectiveness in Web 2.0 Era: An Example Comparing Government and Social Enterprise
Authors: 卓筱涵
Cho, Hsiao Han
Contributors: 陳敦源
Chen, Don Yun
卓筱涵
Cho, Hsiao Han
Keywords: Web 2.0
公眾接觸
效能衡量
交易成本
組織創新
社會企業
Web 2.0
civic engagement
effectiveness evaluation
transaction cost
organizational innovation
social enterprise
Date: 2013
Issue Date: 2014-07-21 15:43:35 (UTC+8)
Abstract: Web 2.0 概念的開放、即時、互動、同步、多元的資訊傳遞方式創造出更多的群體價值。社群網站讓組織與使用者的互動更加密切,公眾接觸的概念興起,本研究政府部門的臺北市立動物園與社會企業網路媒體社企流個案,均為良好的公眾接觸個案。越來越多組織應用社群網站的程度,依據在於長期來看,社群網站創造多少效果。因此本研究從資訊系統層面、使用者層面與組織管理層面的文獻檢閱,探討社群網站對於各部門組織的重要性、目標與效果。加入Web 2.0的特性所建立效能衡量架構,檢視社群網站對兩研究個案所帶來的效果與經營策略。
研究設計兼具量化與質化的混合方法,透過量化網路問卷蒐集使用者態度,從資訊系統層面的系統品質、資訊品質、服務品質,以及使用者層面的公眾接觸、社會影響等構面,以多元迴歸模型,探討資訊系統滿意度、使用者忠誠度與顧客關係目標等使用者態度。並以質化深度訪談組織內部,從交易成本與組織創新等理論,探討組織如何導入社群網站、管理的過程、分工、評估與策略等。
研究發現,資訊系統層面顯著提升資訊系統滿意度,但對於使用者忠誠度與顧客關係目標無顯著關係;資訊品質對使用者態度沒有顯著關係。在第三部門意指使用者認同其理念,社群網站的介面和管理相對不重要。在政府機關,系統品質對於資訊系統滿意度以及使用者忠誠度皆有顯著影響,顯示政府在Web 2.0時代,社群網站管理者已能掌握資訊傳播的系統品質。使用者層面的公眾接觸與社會影響均具有顯著關係,其中公眾接觸構面的涉入與共同創造為最良好的解釋變項。在社會影響構面,在描述性統計評價最低,但與使用者態度有顯著關係,其中公眾形象為良好的解釋變項。使用者態度的顧客關係目標,資訊傳播最容易達成,實際行動與深化關係相對較難。組織管理層面,發現社企流為有機式組織,可以快速應變環境變化,待改善者為組際間合作。而動物園優勢為機關長官支持與跨組室推動,待改善為上級機關仍不熟悉Web 2.0,難掌握民意溝通管道。
從研究發現可以歸納出各部門均可適用的社群網站經營核心,包括「社群」、「內容」、「管道」。實務建議包括鎖定粉絲專頁的目標族群、虛實整合、提升公眾接觸、加強人際網絡建立、深化關係等。經營策略包括精美圖片、回應使用者問題、提供穩定與精彩的資訊內容、配合時事話題、異業合作等。
In recent years, Web 2.0 has been the buzz word for the field of e-governance due to its openness, immediacy, and interactivity, which facilitate a more collective and effective networking life of the population. In this thesis, author reviews the literature from information system design, civil engagement, and organizational management to research on the importance, objective, and effectiveness of social media usage and its impact on non-profit organizations. Author selects two cases, Taipei City Zoo (the first sector) and Social Enterprise Insights (the third sector), to investigate and compare them to answer questions concerning the objective and effectiveness of utilizing social media.
In this research, a mixed-method approach is adopted to collect both quantitative and qualitative data. An on-line questionnaire was administrated to users of both Facebook Fan Pages and in-depth interviews with organizational staffs. According to literature reviews, the research framework contains two dimensions: information system (system, information and service quality) and civic engagement and social influence on users. Author uses multiple regression to analyze users’ subjective responses.
Findings are as follows. First, information system dimension contributes to merely information system satisfaction and information quality is no significant. Second, users’ dimension is significant, but social influence is the worst in descriptive statistics. Third, compared to deeper engagement and take action, communication of information is easy to obtain. Forth, in the organizational management dimension, SEI is an organic organization to adapt the changing environment. Manager support and cross- unit execution cause good-use of social media in the zoo.
From this research, practical advices to social media “page masters” contains three main parts. First, the keys to manage social media are community, contents, and channels of communication. Second, the managing goals are focusing on target group, integrating virtual with real world, promoting civic engagement and establishing interpersonal network. Finally, the strategies are utilizing eye-catching pictures, promptly responding to users’ questions, and stable provision of interesting contents.
Reference: 中文部分
Phimedia(2013)。如何為新媒體網站打造內容力?Phimedia。2014年5月30日。取自http://blog.phimedia.tv/2013/05/new-media-content/
丁誌魰、李長耿、李佳玲(2008)。電子商務旅遊產品交易滿意度及行為意圖模式之研究。觀光休閒學報,14(1),59-81。
尹俊傑(譯)(2014)。紐約時報創新報告 新媒體浪潮懺情書。中央社,2014年5月30日。取自http://www.cna.com.tw/news/firstnews/201405235004-2.aspx
王虎存(2009)。宜蘭縣公立國民中學人力資本之衡量。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
王紀幃(2011)。網路社群經營應用於高中圖書館行銷之研究。國立政治大學圖書資訊學數位碩士在職專班學位論文,未出版,臺北。
王振軒、趙忠傑(2006)。非營利組織的資訊化能力建構。非營利組織管理學刊,4,27-52。
王國政、柯炳式(2011)。主要先進國家社會網絡應用實例。研考雙月刊,35(4),54-72。
王雲東(2007)。社會研究方法:量化與質化取向及其應用。臺北:威仕曼文化。
王熙哲、丁耀民(2008)。人際關係網路對虛擬社群使用意願的影響。資訊管理學報,15(1),53-72。
黃鴻圖(2000)。市場資訊處理能力與組織設計對新產品績效影響之研究。國立中央大學企業管理學系碩士學位論文,未出版,桃園。
白榮吉、蕭穎謙、陳楠熹、陳意婷、劉忠輔、黃宛婷、杜育帆(2013)。線上購物網站網路社群經營關鍵成功因素之多重個案研究-以Facebook粉絲頁為例。創新研發學刊,9(1),19-37。
石柏林(2010)。網路社群行為意向之影響因素研究。國立屏東科技大學企業管理系所碩士學位論文,未出版,屏東。
朱正忠、許哲銓(2000)。網際網路與電子商務。臺北:全華出版。
朱國明(2007)。網路社群社會資本與成員間助人行為之相關研究。資訊管理學報,14(2),169-202。
江世民(2011)。地方政府導入社會網絡經驗談-以臺北市政府為例。研考雙月刊,35(4),91-100。
江明修、陳敦源、黃東益、莊國榮、蕭乃沂(2004)。運用資訊通信科技實現「全民參政理想」之研究。財團法人資訊工業策進會委託研究報告。臺北市,財團法人資訊工業策進會。
江明修、劉意詮(2007)。第三部門使用資訊通信科技之探究。考銓季刊,49,29-50。
行政院研究發展考核委員會(2010)。政府網站Web2.0營運作業參考指引研究。臺北市:行政院研究發展考核委員會
行政院研究發展考核委員會(2013)。第四階段電子化政府計畫(101年-105年)。臺北市,行政院研究發展考核委員會。
余鑑、于俊傑、余采芳、鄭宇珊、李依凡(2011)。Web 2.0 線上學習網站評鑑指標之研究-以社會技術系統觀點探討。電子商務研究,9(1),5-34。
吳亞馨、朱素玥、方文昌(2008)。網路購物信任與科技接受模式之實證研究。資訊管理學報,15(1),123-152。
吳芝儀、李奉儒(譯)(1995)。質的評鑑與研究(Michael Quinn Patton原著)。臺北:桂冠出版。
吳芳瑜(2009)。參與治理下的公共政策決策品質管理--以全民健保牙醫總額預算制度為例。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
吳書榆(譯)(2012)。你的社群影響力有幾分?利用Klout Score評比,每天提高分數,增加商業利益(Mark W. Schaefer原著)。臺北:麥格羅‧希爾出版。
吳統雄(1985)。態度與行為研究的信度與效度:理論、應用、反省。民意學術專刊,1,29-53。
李仲彬、黃紀(2005)。影響資訊系統推動成效之組織因素: 臺中市與高雄市「地理資訊系統」建置之研究。東吳政治學報,20,1-46。
李宇美(譯)(2011)。鄉民都來了:無組織的組織力量。(Shirky, Clay原著)。臺北:貓頭鷹出版。
李思佳(2010)。探討大學生使用數位學習系統持續使用意圖之研究-結合接受後資訊系統持續使用模式、整合性科技接受理論(UTAUT)及資訊成功模型。國立中央大學企業管理學系碩士學位論文,未出版,桃園。
李家瑩、顧宜錚、盧宣廷(2013)。從交易成本觀點探討影響持續合購意願之因素。電子商務學報,15(4),491-518。
李素素(2010)。台灣社會企業發展之政治經濟分析,1987年至2008年。國立暨南大學公共行政與政策學系碩士學位論文,未出版,南投。
沈慶盈(2005)。談社會福利機構如何成功運用資訊科技。社區發展季刊,111,58-67。
卓光凝(2012)。品牌社群成員滿意度及品牌態度影響因素之研究─以Facebook粉絲專頁為例。國立政治大學商管專業學院碩士學位學程學位論文,未出版,臺北。
周文珍、賴金蓮(2005)。臺灣公益團體資訊化發展現況與應用-以中華社會福利聯合勸募協會為例。社區發展季刊,111,68-83。
周宜芳(譯)(2011)。不一樣的新企業。(Heerad Sabeti原著)。哈佛商業評論,63,113-118。
周宣光、曾德宜(2008)。Web 2.0與政府部門資訊應用創新。研考雙月刊,32(1),19-27。
周樹芬(譯)(2001)。 企業E化的第一本書-企業經營模式與架構全面電子化指南(Faisal Hoque原著)。臺北:商周出版。
周韻采、陳俊明(2010)。政府重大議題網路輿論趨勢調查研究-以死刑為例。行政院研究發展考核委員會委託研究報告(報告編號0992460052)。臺北市,行政院研究發展考核委員會。
官有垣(2000)。非營利組織在台灣的發展:兼論政府對財團法人基金會的法令規範。中國行政評論,10(1),75-110。
官有垣(2007)。社會企業組織在台灣的發展。中國非營利評論,創刊號
林永森、張巧宜、陳安妮(2010)。運動彩券虛擬社群信任模式之研究-兼論社群涉入之調節效果。臺灣體育運動管理學報,10(4),25-54。
林秀芬、李國光(2006)。網路知識社群服務品質評估模式建構之研究。電子商務研究,4(2),211-234。
林瑞麟(2009)。網路社群創新行銷之研究-以婚宴產業為例。淡江大學企業管理學系碩士在職專班學位論文,未出版,臺北。
林義屏、董玉娟、李勇輝(2007)。顧客關係管理在網路銀行服務的應用:網站服務品質對顧客忠誠度的影響。交大管理學報,27(1),57-85。
林豐智、吳尚和(2005)。虛擬組織之形成與發展:信任觀點之研究。Electronic Commerce Studies,3(4),399-424。
林麗冠(譯)(2009)。杜拉克會怎麼說(Rosabeth Moss Kanter原著)。哈佛商業評論,39,1-8。
林鶴玲、鄭陸霖(2001)。 台灣社會運動網路經驗初探一個探索性的分析。台灣社會學刊,25,111-56 。
邱煜庭(2010)。Outbound vs Inbound 網路行銷經營的轉變。網路行銷零元本鋪。2014年6月1日。取自http://epromotor.pixnet.net/blog
胡凱焜(2008)。從科技及權力變遷角度再探網絡社會發展-由Web2.0崛起談起。元智大學資訊社會學研究所碩士學位論文,未出版,桃園。
范綱典(2010)。品牌涉入度、品牌社群認同度、社群意見對品牌延伸評價之影響。國立政治大學企業管理學系碩士學位論文,未出版,臺北。
唐順明、徐牧群、陳哲弘、姜琇森(2008)。台灣集團企業虛擬組織模式之研究。交大管理學報,28(2),253-290。
孫本初(2011)。新公共管理(4版)。臺北:一品出版。
孫思源、陳東清(1999)。企業採用資訊科技影響構面因素之彙總研究。中華管理評論,2(5),133-141。
孫煒(2004)。非營利管理的責任問題:政治經濟研究途徑。政治科學論叢,20,141-166。
徐宗國(譯)(1998)。質性研究概論( Anselm Strauss & Juliet Corbin原著)。臺北:巨流出版。
高永興(2005)。網路與資訊科技運用在福利服務。社區發展季刊,111,44-58。
高得祐(2002)。知識分享之研究-以交易成本為觀點。義守大學管理科學研究所碩士學位論文,未出版,高雄。
張桂慈(2011)。組織變革與資訊科技:以國立故宮博物院為個案探析。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
張耀仁、王增勇、張耀升、周立德(2008)。非營利組織運用Web 2.0 社群運算之質化分析與效益評估--以精神障礙者復健與就業輔導工作資訊系統為例。先進工程學刊,3(2),161-170。
梁哲誠(2002)。以交易成本理論分析虛擬與實體通路整合-台灣便利商店在電子商務的優勢。國立高雄第一科技大學行銷與流通管理系碩士學位論文,未出版,高雄。
梁鐿徽、李泰民(2006)。建構拍賣網站服務品質顧客知覺量表。Electronic Commerce Studies,4(4),451-473。
許竣傑(2004)。非營利組織產業化-社會企業機制綜合架構規劃之研究。南華大學非營利事業管理研究所碩士學位論文,未出版,嘉義。
許嘉文(2011)。應用Google Analytics於網站流量及 Web2.0社群網站績效表現之關聯性分析。國立政治大學企業管理學系碩士學位論文,未出版,臺北。
陳文俊、蔣麗君(2004)。因應電子化行政機關組織設計原則之探討。行政院研究發展考核委員會委託研究報告(編號:RDEC-RES-0092-004)。臺北市,行政院研究發展考核委員會。
陳向明(2011)。社會科學質的研究(16版)。臺北:五南出版。
陳佑全、唐順明、陳美菁、黃國賢(2012)。虛擬組織資訊科技發展架構影響績效之研究。電子商務學報,14(2),353-382。
陳利澤(2010)。資訊品質與品牌社群忠誠意向之關係 - 以台北地區有機食品商店社群為例。國立政治大學企業管理學系碩士學位論文,未出版,臺北。
陳志偉(2012)。科博館在社群媒體的經營與管理。博聞 ,10,100-106。
陳金記(2003)。愛滋病網站之內容分析與品質評估研究。國立臺灣師範大學衛生教育學系碩士學位論文,未出版,臺北。
陳金貴(2001)。志工組織的社會事業化。2001志工台灣研討會,高雄:亞太公共事務論壇。
陳金貴(2002)。非營利組織社會企業化經營探討。社會企業化非營利組織發展之新趨向研討會論文集,臺北:財團法人青年服務事業文教基金會。
陳冠霖、楊書成、馮文賢、唐順明、戴逸民(2012)。從訊號理論與推敲可能性模式探討線上社群信任與忠誠度之研究。電子商務學報 ,14(1),73-95
陳飛龍(2002)。資訊品質、關係行銷、與安全性對電子商務績效之影響-以企業與顧客雙觀點比較之實證研究。國立中央大學企業管理學系碩士學位論文,未出版,桃園。
陳淑蘭(2006)。社會事業-公益創投與組織扶植。社會公義創新論壇,臺北:政大社會與文化事業育成中心。
陳尊鈺(2011)。非營利組織社群媒體行銷運用之研究-以Facebook為例。中臺科技大學文教事業經營研究所碩士學位論文,未出版,臺中。
陳敦源、李仲彬、黃東益(2007)。應用資訊通訊科技可以改善公眾接觸嗎?臺灣個案的分析。東吳政治學報,25(3),51-92。
陳敦源、黃東益、蕭乃沂(2004)電子化參與:公共政策過程中的網路公民參與。研考雙月刊,28(4),36-51。
陳敦源、潘競恆(2009)。Web 2.0 與電子治理的實踐:以「國家政策網路智庫」為例之評估研究。行政院研究發展考核委員會委託研究報告(編號:0972461343)。臺北市,行政院研究發展考核委員會。
陳照森(2012)。社群網站信任與科技接受模式之實證研究。全球商業經營管理學報,4,53-66。
陳羅傑、陳凱凌(2008)。以科技接受模型探討矯正機構遠距接見系統接受度之研究。績效與策略研究,5(2),17-32。
曾冠球、陳敦源、胡龍騰(2009)。推展公民導向的電子化政府:願景或幻想?公共行政學報,33,1-43。
程怡瑄(2012)。跨越交易成本與來源國效應:台灣消費者至中國網站購物之消費者行為研究。國立臺灣大學國際企業學系碩士學位論文,未出版,臺北。
粟四維、莊友豪(2009)。Wiki使用者與使用行為之研究。電子商務學報,11(1),185-212。
項靖(2004)。Intranet與組織溝通和再造。研考雙月刊,28(2),19-32。
項靖(2005)。數位化治理與資訊政策。臺北:秀威資訊科技出版。
黃重興(2009)。傳統影音新聞媒體的挑戰-新媒體時代來臨:從PeoPo平台談起。書畫藝術學刊 ,6,119-125。
黃朝盟,吳濟安(2007)。電子化政府影響評估。研考雙月刊,31(1),76-85。
黃筠容(2011)。當非營利組織遇上Web 2.0-以倡議型非營利組織為例。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
楊智家(2007)。社會行銷在公部門的應用與限制: 以不燒紙錢宣導政策為例。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
楊銘賢、吳濟聰、高慈薏(2013)。社會行銷與社群媒體之研究:認同突顯觀點。輔仁管理評論(社會企業專刊),20(1),41-62。
溫金豐 (2006)。組織理論與管理。臺北:學貫出版。
溫金豐(2009)。組織理論與管理二版。臺北:華泰文化出版。
萬榮水、梁瑞文(2007)。虛擬社群形成之意義及其衡量指標之探討:以網路書店為例。資訊社會研究,13 ,295-317。
葉育瑋(2010)。臺灣前五百大服務業企業網站之公關效果評估指標研究。國立政治大學廣告學系碩士學位論文,未出版,臺北。
廖洲棚、陳敦源、蕭乃沂、廖興中、陳育亮、謝文泰、呂俊宏(2013)。運用巨量資料實踐良善治理:網路民意導入政府決策分析之可行性研究。行政院研究發展考核委員會委託研究報告(編號:RDEC-MIS-102-003)。臺北市,行政院研究發展考核委員會。
劉子歆、洪世章、朱詣尹(2003)。網際網路、交易成本與組構場域-台積電與趨勢科技之個案研究。資訊管理學報, 9(2),73-107。
劉文良(2012)。管理資訊系統(第二版)--管理數位化公司。臺北:碁峰出版。
劉道捷(譯)(2011)。蜻蜓效應:最新社群行銷致勝策略( Jennifer Aaker & Andy Smith原著)。臺北:經濟日報出版。
樊祖燁、劉芳梅、丁中得(2012)。網路互動性、口碑效果對忠誠度之影響-以社群網站為例。育達科大學報,32,157-174。
樊祖燁、劉芳梅、陳怡秀(2013)。社群網站之網站品質與網路互動性對購買意願影響之研究-以燦星旅遊臉書粉絲網為例。蘭陽學報 ,12,21-29。
潘明宏、陳志瑋(譯)(2003)。最新社會科學研究方法。(Frankfort-Nachmias, Chava & David Nachmias原著)。臺北:韋伯出版。
潘競恆、陳敦源(2010)。電子治理與Web2.0社群網站使用行為之實驗研究(編號:0992460052)。臺北市:研究發展考核委員會。
潘競恆、羅晉(2013)。政府運用 Web 2.0 社群媒體行銷的新思維與策略。行政院研究發展考核委員會委託報告(編號:RDEC-RES-101002)。臺北市,行政院研究發展考核委員會。
蔡明孝(2006)。舊瓶新填-Web2.0。電子商務時報。2013年9月28日,取自http://www.ectimes.org.tw/Shownews.aspx?id=8278
蔡昭儀(譯)(2007)。網路巨變元年-你必須參與的大未來(梅田望夫原著)。臺北:先覺出版。
鄭勝分(2007)。社會企業的概念分析。政策研究學報,8,65-108。
盧沛樺(2011)。鄉民全都「讚」出來:初探反國光石化運動的青年網路實踐。國立政治大學新聞學系碩士學位論文,未出版,臺北。
蕭仁志(譯)(2011)。讚的力量:Facebook 這樣玩就對了!(熊坂仁美原著)。臺北:大牌出版。
蕭遠(2011)。綱際網路如何影響社會運動中的動員結構與組織型態?一以臺北野草莓學運為個案研究。臺灣民主季刊, 8(3), 45-85。
戴怡君、董旭英(2002)。使用網際網路進行互動者特質之探討。資訊社會研究,2, 29-58。
薛怡平(2012)。非營利組織網站品牌權益之硏究。國立中山大學傳播管理研究所碩士學位論文,未出版,高雄。
謝杏慧(2013)。第三部門的概念化與界定之探究。聯合勸募論壇 ,2(2),1-22。
謝叔芳(2010)。政府績效管理資訊化的交易成本分析:以「政府計畫管理資訊網」為例。國立政治大學公共行政學系碩士學位論文,未出版,臺北。
謝易修、謝寶泰(2008)。從廣告行銷角度探討部落格之口碑傳播策略。商業設計學報,12,53-62。
謝維倫(2009)。社會型企業行銷之研究-以多元就業開發方案為例。國立臺北大學合作經濟學系碩士學位論文,未出版,臺北。
韓意慈(2013)。網際網路時代的非營利組織研究—實證研究的文獻檢視。資訊社會研究,24,56-73。
羅晉(2008)。邁向電子化民主新階段?政府網站民主化指標建立與評估調查。東吳政治學報,26(1),143-198。
羅耀宗(譯)(2010)。全球連線圖利世界(Bill Drayton & Valeria Budinich原著)。哈佛商業評論,49,1-11。
蘇健華(2007)。WEB 2.0發展介紹。資訊社會研究,13,1-124。
龔涵君(2011)。Facebook之廣告效果研究—以PLaiN服飾為例。銘傳大學傳播管理學系碩士學位論文,未出版,臺北。

英文部分
Adler, Richard P. & Judy Goggin (2005). What do We Mean by "Civic Engagement?" Journal of Transformative Education, 3(3), 236-253.
Ahuja, Vandana & Yajulu Medury (2010). Corporate Blogs as e-CRM Tools–Building Consumer Engagement through Content Management. Journal of Database Marketing & Customer Strategy Management, 17, 91-105.
Ajzen, Icek (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Amit, Raphael & Christoph Zott (2001). Value Creation in E-business. Strategic Management Journal, 22(6-7), 493-520.
Andersen, Torben J. & Albert H. Segars (2001). The Impact of IT on Decision Structure and Firm Performance: Evidence from the Textile and Apparel Industry. Information & Management, 39(2), 85-100.
Baltar, Fabiola & Ignasi Brunet (2012). Social Research 2.0: Virtual Snowball Sampling Method Using Facebook. Internet Research, 2(1), 57-74.
Barnes, James G. (1997). Closeness, Strength, and Satisfaction: Examining the Nature of Relationships hetween Providers of Financial Services and Their Retail Customers. Psychology & Marketing, 14(18), 765-790.
Bensen, Connie (2008). Social Media Measurement. Retrieved September 19, 2013, from http://conniebensen.com/2008/05/10/social-media-measurement/
Berlinger, Lisa R. & Dov Te' eni (1999). Leaders' Attitudes and Computer Use in Religious Congregations. Nonprofit Management and Leadership, 9(4), 399-412.
Bijmolt, Tammo H. A.; Peter S. H. Leeflang; Frank Block; Maik Eisenbeiss; Bruce G. S. Hardie; Aurélie Lemmens & Peter Saffert (2010). Analytics for customer engagement. Journal of Service Research, 13(3), 341-356.
Bimber, Bruce (2000). The Study of Information Technology and Civic Engagement. Political Communication, 17(4), 329-333.
Bimber, Bruce (2001). Information and Political Engagement in America: The Search for Effects of Information Technology at the Individual Level. Political Research Quarterly, 54, 53-67.
Blanchard, Olivier (2009). Oliver Blanchard Basics of Social Media ROI. Social Fresh Conference. Slideshare.Net. Retrieved September 19, 2013, from http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi/
Bowden, Jana Lay-Hwa (2009). The Process of Customer Engagement: A Conceptual Framework. Journal of Marketing Theory and Practice, 17(1), 63-74.
Bozeman, Barry &Stuart Bretschneider (1986). Public Management Information Systems: Theory and Prescription. Public Administration Review, 46(6), 475-487.
Brancheau, James C. & James C. Wetherbe (1990). The Adoption of Spreadsheet Software: Testing Innovation Diffusion Theory in the Context of End-User Computing. Information Systems Research, 1(3), 115-143.
Bretschneider, Stuart (1990). Management Information Systems in Public and Private Organizations: An Empirical Test. Public Administration Review, 50(5), 536-545.
Brickman-Bhutta, Christine (2009). Not by the Book: Facebook as Sampling Frame. Retrieved December 4, 2013, from http://www.thearda.com/workingpapers/download/Not%20by%20the%20Book%20-%20Bhutta.doc
Burt, Eleanor & John A. Taylor (2000). Information and Communication Technologies: Reshaping Voluntary Organizations? Nonprofit Management and Leadership, 11(2), 131-143.
Burt, Eleanor & John A. Taylor (2003). New Technologies, Embedded Values, and Strategic Change: Evidence From the U.K. Voluntary Sector. Nonprofit and voluntary sector quarterly, 32(1), 115-127.
Calder, Bobby J., Edward C. Malthouse & Ute Schaedel (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. Journal of Interactive Marketing, 23, 321-331.
Carter, Lemuria & France Bélanger (2005). The Utilization of E-government Services: Citizen Trust, Innovation and Acceptance Factors. Information Systems Journal, 15(1), 5-25.
Caudle, Sharon L.; Wilpen L. Gorr & Kathryn E. Newcomer (1991). Key Information Systems Management Issues for the Public Sector. MIS Quarterly, 15(2), 171-188.
Chadwick, Andrew & Christopher May (2003). Interaction between States and Citizens in the Age of the Internet: “e-Government” in the United States, Britain, and the European Union. Governance, 16(2), 271-300.
Chen, Chun-Der & Yi-Wen Fan (2007). Investigating Factors Affecting the Adoption of Electronic Toll Collection: A Transaction Cost Economics Perspective. Proceedings of the 40th Hawaii International Conference on System Sciences.
Chen, Yu-che & Daniela V. Dimitrova. (2006). Electronic Government and Online Engagement: Citizen Interaction with Government via Web Portals. International Journal of Electronic Government, 2(1), 54-76.
Chesters, Graemw (2004). Global Complexity and Global Civil Society. Voluntas, 15(4), 323-342.
Cheung, Waiman; Man Kit Chang & Vincent S. Lai (2000). Prediction of Internet and World Wide Web Usage at Work: a Test of an Extended Triandis Model. Decision Support Systems, 30(1), 83-100.
Chua, Alton Y.K.; Dion H. Goh & Rebecca P. Ang (2011). Web 2.0 Applications in Government Web Sites: Prevalence, Use and Correlations with Perceived Web Site Quality. Online Information Review, 36(2), 175-195.
Chui, Michael; Miller, Andy; Roberts, Roger P. (2009). Six Ways to Make Web 2.0 Work. McKinsey Quarterly, 2, 64-73.
Ciborra, Claudio U. (1996). Teams, Markets and Systems: Business Innovation and Information Technology (3rd). Cambridge University Press.
Clemons, Eric K. & Michael C. Row (1992). Information Technology and Industrial Cooperation: The Role of Changing Transaction costs. Journal of Management Information Systems, 9(2), 9-28.
Clemons, Eric K; Sashidhar P. Reddi & Michael C. Row (1993). The Impact of Information Technology on the Organization of Economic Activity: The "Move to the Middle55 Hypothesis. Journal of Management Information Systems, 10(2), 9-35.
Coase, R. H. (1937). The Nature of the Firm. Economica, 4(16), 386-405.
Cooper, Terry L. (2005). Civic Engagement in the Twenty-First Century: Toward a Scholarly and Practical Agenda. Public Administration Review 65(5), 534-535.
Cordella, Antonio & Kai A. Simon (1997). The Impact of Information Technology on Transaction and Coordination Cost. Conference on Information Systems Research in Scandinavia (IRIS 20). Oslo, Norway.
Cordella, Antonio (2006). Transaction Costs and Information Systems: Does IT Add Up? Journal of Information Technology, 21(3), 195-202.
Corder, Kevin (2001). Acquiring New Technology Comparing Nonprofit and Public Sector Agencies. Administration and Society, 33(2), 194-219.
Cormode, Graham & Balachander Krishnamurthy (2008). Key Differences between Web 1.0 and Web 2.0. Firstmonday.org. Retrieved December 6, 2013, from http://firstmonday.org/ojs/index.php/fm/article/view/2125/1972
Cuene, Jim (2005). Web 2.0: Is it a Whole New Internet? MiMA. Retrieved October 2, 2013, from http://cuene.typepad.com/MiMA.1.ppt#3
Culnan, Mary J.; Patrick J. McHugh & Jesus I. Zubillaga (2010). How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value. MIS Quarterly Executive, 9(4), 243-259.
Damanpour, Fariborz (1987). The Adoption of Technological, Administrative, and Ancillary Innovations: Impact of Organizational Factors. Journal of Management Winter, 13(4), 675-688.
Damanpour, Fariborz (1991). Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators. The Academy of Management Journal, 34(3), 555-590.
Damanpour, Fariborz; Richard M. Walker & Claudia N. Avellaneda (2009). Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations. Journal of Management Studies, 46(4), 650-675.
Danziger, James N.; Kenneth L. Kraemer; Debora E. Dunkle & John Leslie King (1993). Enhancing the Quality of Computing Service: Technology, Structure, and People. Public Administration Review, 53(2), 161-169.
Davidow, William H. & Michael Shawn Malone (1992). The Virtual Corporation: Customization an Instantaneous Response in Manufacturing and Service (1th ed.). NY: Harper-Collins Publishers.
Davis, Fred D.; Richard P. Bagozzi & Paul R. Warshaw (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1002.
Dee, Gregory (1998). Enterprising Nonprofits: What Do You Do When Traditional Sources of Funding Fall Short? Harvard Business Review, 76(1), 54-67.
Defourny, Jacques & Marthe Nyssens (2008). Social Enterprise in Europe: Recent Trends and Developments. Social Enterprise Journal, Vol. 4(3), 202-228.
Defourny, Jacques (2001). From Third Sector to Social Enterprise. The Emergence of Social Enterprise, London and New York, Routledge, 1-18.
Defourny, Jacques (2007). The Social Enterprise: a European Perspective. Social Entrepreneurship in the 21st Century. Center for Social Entrepreneurship, Roskilde University 7th of November 2007.
Deiser, Roland & Sylvain Newton (2013). Six Social-Media Skills Every Leader Needs. McKinsey. Retrieved March 6, 2014, from http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
Deloitte Consulting and Deloitte & Touche (2000). At the Dawn of e-Government: The Citizen as Customer. Deloitte Research. Retrieved October 22, 2013, from http://www.egov.vic.gov.au/pdfs/e-government.pdf
DeLone, William & Ephraim McLean (1993). Information Systems Success: Th Quest for the Dependent Variable. Information Systems Research, 3(1), 60-95.
DeLone, William & Ephraim McLean (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.
Dutta, Soumitra (2010). What's Your Personal Social Media Strategy? Harvard Business Review. 1-5.
Evans, Philp. & Thomas S. Wurster (1999). Blown to Bits: How the New Economics of Information Transforms Strategy. Boston: Harvard Business School Press.
Eyrich, Nina; Monica L. Padman & Kaye D. Sweetser (2008). PR Practitioners’ Use of Social Media Tools and Communication Technology. Public Relations Review, 34(4), 412-414.
Feinberg, Richard & Rajesh Kadam (2002). e-CRM Web Service Attributes as Determinants of Customer Satisfaction with Retail websites. International Journal of Service Industry Management, 13(5), 432-451.
Filisko, G. M. (2011). Social Media or Snake Oil: Does Social Media Measure Up to the Hype? ABA Journal, 97(1), 26-27.
Finn, Seth, Maher; Jill K. Maher & Jeff Forster(2006). Indicators of Information and Communication Technology Adoption in the Nonprofit Sector Changes Between 2000 and 2004. Nonprofit Management and Leadership, 16(3), 277-295.
Fishbein, Martin & Icek Ajzen (1975). Belief Attitude, Intention, and Behavior: An Introduction to Theory and Research. MA: Addison-Wesley.
Fisher, Tia (2009). ROI in Social Media: A Look at the Arguments. Database Marketing & Customer Strategy Management, 16(3), 189-195.
Gable, Guy G.; Darshana Sedera & Taizan Chan (2008). Re-conceptualizing Information System Success : The IS-Impact Measurement Model. Journal of the Association for Information Systems, 9(7), 377-408.
Gagnon, Yves-C. (2001). The Behavior of Public Managers in Adopting New Technologies. Public Performance and Management Review, 24(4), 337-350.
Gallup (2009). Customer Engagement: What's Your Engagement Ratio? Gallup Consulting, Retrieved October 16, 2013, from http://www.strengthsfindercoaching.com/wp-content/uploads/2012/11/Customer_Engagement_Overview_Brochure.pdf
Gandía, Juan L. (2011). Internet Disclosure by Nonprofit Organizations: Empirical Evidence of Nongovernmental Organizations for Development in Spain. Nonprofit and Voluntary Sector Quarterly, 40(1), 57-78.
Gilfoil, David M. & Charles Jobs (2012). Return on Investment For Social Media: A Proposed Framework For Understanding, Implementing, And Measuring The Return. Journal of Business & Economics Research, 10(11), 637-650.
Grant, Gerald & Derek Chau (2005). Developing a Generic Framework for E-Government. Journal of Global Information Management, 13(1), 1-30.
Greenberg, Josh & Maggie MacAulay (2009). NPO 2.0? Exploring the Web Presence of Environmental Nonprofit Organizations in Canada. Global Media Journal, 2(1), 63-88.
Grover, Varun & Martin Goslar (1993). The Initiation, Adoption, and Implementation of Telecommunications Technologies in U.S. Organizations. Journal of Management Information Systems, 10(1), 141-163.
Guidestar (2004). Have Charities Bridged the Digital Divide? Retrieved September 26, 2013, from http://www.guidestar.org/rxa/news/articles/2004/have-charities-bridged-the-digital-divide.aspx
Guimaraes, Tor & Magid Igbaria (1997). Client/server System Success: Exploring the Human Side. Decision Sciences, 28(4), 851-875.
Gurbaxani,Vijay & Seungjin Whang (1991). The Impact of Informatuon Systems on Organizations and Markets. Communications of the ACM, 34(1), 59-73.
Hackler, Darrene & Gregory D. Saxton (2007). The Strategic Use of Information Technology by Nonprofit Organizations: Increasing Capacity and Untapped Potential. Public Administration Review, 67(3), 474-487.
Hair Jr, Joseph F., Williom C. Black, Barry J. Babin & Rolph E. Anderson (2010). Multivariate Data Analysis, 7th ed., NY: Prentice Hall.
Handy, Charles (1995). Trust and the Virtual Organization. Harvard Business Review, 73(3), 40-50.
Hanna, Richard; Andrew Rohm & Victoria L. Crittenden (2011). We're All Connected: The Power of the Social Media Ecosystem. Business Horizons, 54(3), 265-273.
Harrison, Allison W. & R. Kelly Rainer Jr. (1989). The Influence of Individual Differences on Skill in End-User Computing. Journal of Management Information Systems, 9(1), 93-111.
Haven, Brian (2007). New Research on Engagement. Forrester Blogs. Retrieved November 19, 2013, from http://blogs.forrester.com/brian_haven/07-08-13-new_research_engagement
Heintze, Theresa & Stuart Bretschneider. (2000). Information Technology and Restructuring in Public Organizations: Does Adoption of Information Technology Affect Organizational Structures, Communications, and Decision Making? Journal of Public Administration Research and Theory, 10(4), 801-830.
Heng, Arthur (2011). An Integrated Approach for Formulation of Enterprise Social Media Policy. Unpublished master dissertation, Global MBA College of Management, National Taiwan University, Taipei.
Herman, Robert D. & David O. Renz. (2008). Advancing Nonprofit Organizational Effectiveness Research and Theory. Nonprofit Management & Leadership, 18(4), 399-415.
Hinchcliffe,Dion (2006). Web 2.0's Real Secret Sauce: Network Effects. Retrieved September 9, 2013, from http://dionhinchcliffe.com/2006/07/15/web-2-0s-real-secret-sauce-network-effects/
Hoffman, Donna L; Fodor, Marek(2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review, 52(1), 41-49.
Howe, Kenneth R. (1988). Against the Quantitative-Qualitative Incompatibility Thesis or Dogmas Die Hard. Educational Researcher, 17(8),10-16.
Igbaria, Magid; Tor Guimaraes & Gordon B. Davis (1995). Testing the Determinants of Microcomputer Usage via a Structural Equation Model. Journal of Management Information Systems, 11, 87-114.
Independent Sector (2001). The Impact of Information Technology on Civil Society: How Will Online Innovation, Philanthropy, and Volunteerism Serve the Common Good? Facts and Findings 3(2), 1-6.
Johnson, Thomas J. & Barbara Kaye K. (2003). A Boost or Bust for Democracy? How the Web Influenced Political Attitudes and Behaviors in the 1996 and 2000 Presidential Elections. Harvard International Journal of Press-Politics, 8(3), 9-34.
Kahn, William A. (1990). Psychological Conditions of Personal Engagement and Disengagement at Work. Academy of Management Journal, 33, 692-724.
Kang, Seok & Hanna E Norton (2004). Nonprofit Organizations' Use of the World Wide Web: Are They Sufficiently Fulfilling Organizational Goals? Public Relations Review, 30, 279-284.
Kaplan, Andreas M. & Michael Haenlein (2010). Users of the world, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53, 59-68.
Kaplan, Robert S. & David P. Norton (2006). How to Implement a New Strategy Without Disrupting Your Organization. Harvard Business Review, 84(3), 100-109.
Kauffman, Robert J., Hsiangchu Lai & Huang-Chi Lin (2010). Consumer Adoption of Group-buying Auctions: An Experimental Study. Information Technology and Management, 11(4), 191-211.
Kelleher, Tom & Barbara M. Miller (2006). Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer Mediated Communication, 11(2), 395-414.
Kimberly, John R. & Michael J. Evanisko (1981). Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations. Academy of Management Journal, 24(4), 689-713.
Knox, Simon & Colin Gruar (2007). The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization. Journal of Business Ethics. 75(2), 115-135.
Kotler, Philip; Ned Roberto, & Nancy Lee (2002). Social Marketing: Improving the uality of Life. 2nd Edition. NY: Sage Publications.
Kraemer, Keneth L. & Jason Dedrick (1997). Computing and Public Organizations. Journal of Public Administration Research and Theory, 7(1), 89-113.
Kraemer, Kenneth L. & John Leslie King (2003). Information Technology and Administrative Reform: Will the Time After E-Government Be Different? Paper presented at the Heinrich Reinemann Schrift Fest, Post Graduate School of Administration.
Kwon, Ohbyung & Yixing Wen (2010). An Empirical Study of the Factors Affecting Social Network Service Use. Computers in Human Behavior, 26(2), 254-263.
Lacity, Mary C. & Leslie P. Willcocks (1995). Interpreting Information Technology Sourcing Decisions from a Transaction Cost Perspective: Findings and Critique. Accounting, Management and Information Technologies, 5(3-4), 203-244.
Lee, Ted E.; Jim Q. Chen & Ruidong Zhang (2001). Utilizing the Internet as a Competitive Tool for Non-profit Organizations. Journal of Computer Information Systems, 41(3), 26-31.
Liang, Ting-Peng & Jin-Shiang Huang (1998). An Empirical Study on Consumer Acceptance of Products in Electronic Markets: a Transaction Cost Model. Decision Support Systems, 24, 29-43.
Liang, Ting-Peng & Jin-Shiang Huang (1998). An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model. Decision Support Systems, 24(1), 29-43.
Linke, Anne & Ansgar Zerfass (2013). Social Media Governance: Regulatory Frameworks for Successful Online Communications. Journal of Communication Management, 17(3), 270-286.
Lovejoy, Kristen & Gregory D. Saxton (2012). Information, Community, and Action: How Nonprofit Organizations Use Social Media. Journal of Computer-Mediated Communication, 17(3), 337-353.
MacManus, Richard (2005). Web 2.0 Definition and Tagging. ReadWrite. Retrieved September 10, 2013, from http://readwrite.com/2005/02/01/web_20_definiti#awesm=~oh3j5yKupFJLo6
Mahmood, MO Adam; Janice M. Burn & Leopoldo A. Gemoets (2000). Variables Affecting Information Technology End-user Satisfaction: A Meta-analysis of the Empirical Literature. International Journal of Human-Computer Studies, 52, 751-771.
Malone, ThomasW.; Joanne Yates & Robert I. Benjamin (1987). Electronic Markets and Electronic Hierarchies. Communications of the ACM, 30(6), 484-497.
McNeal, Ramona; Hale, Kathleen & Lisa Dotterweich (2008). Citizen- Government Interaction and the Internet: Expectations and Accomplishments in Contact, Quality, and Trust. Journal of Information Technology & Politics, 5(2), 213-229.
McNutt, John G. & Katherine Mary Boland (1999). Electronic Advocacy by Nonprofit Organizations in Social Welfare Policy. Nonprofit and Voluntary Sector Quarterly, 28, 432-451.
Mergel, Ines; Charlie Schweik & Jane Fountain (2009). The Transformational Effect of Web 2.0 Technologies on Government. SSRN. Retrieved November 22, 2013, from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1412796
Metzgar, Emily & Albert Maruggi (2009). Social Media and the 2008 U.S. Presidential Election. Journal of New Communications Research, 4(1), 141-165.
Miller, Bryan (2009). Community Fundraising 2.0—the Future of Fundraising in a Networked Society? International Journal of Nonprfit and Voluntary Sector Marketing, 14, 365-370.
Mollen, Anne & Hugh Wilson (2010). Engagement, Telepresence and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives. Journal of Business Research, 63, 919-925.
Moore, Gary C. & Izak Benbasat (1991). Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation. Information Systems Research, 2(3), 191-222.
Morgan Robert M. & Shelby Hunt (1994). The Commitment- Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
Mowshowitz, Abbe (1997). On the Theory of Virtual Organization. Systems Research and Behavioral Science, 14(6), 373-384.
Murdough, Chris (2009). Social Media Measurement: It's Not Impossible. Journal of Interactive Advertising, 10(1), 94- 99.Retrieved September 19, 2013, from http://www.jiad.org/article127.html
Musser, John & Tim O'Reilly (2006). Web 2.0: Principles and Best Practices. O'Reilly Radar. Retrieved September 10, 2013, from http://oreilly.com/catalog/web2report/chapter/web20_report_excerpt.pdf
Nah, Seungahn & Gregory D. Saxton (2013). Modeling the Adoption and Use of Social Media by Nonprofit Organizations. New Media & Society, 15(2), 294-313.
Nair, Mogan (2011). Understanding and Measuring the Value of Social Media. Journal of Corporate Accounting & Finance, 22(3), 45-51.
Nastasi, Bonnie K.; John Hitchcock; Sreeroopa Sarkar; Gary Burkholder; Kristen Varjas & Asoka Jayasena (2007). Mixed Methods in Intervention Research: Theory to Adaptation. Journal of Mixed Methods Research, 1(2), 164-182.
Nine Theses. Nonprofit Management and Leadership, 18(4), 399-415.
Waters, Richard D. & Meredith Lord (2009). Examining How Advocacy Groups Build Relationships on the Internet. International Journal of Nonprofit and Voluntary Sector Marketing, 14 , 231-241.
Norris, Pippa (1996). Does television erode social capital? A reply to Putnam. PS: Political Science & Politics, 29, 474-480.
Norris, Pippa (1999). Who Surfs Cafe Europa? Virtual Democracy in the U.S. and Western Europe. Paper presented at the Annual Meeting of the American Political Science Association, Atlanta.
Norris, Pippa (2001). The World Divide: Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide. New York: Cambridge University Press.
Noya, Antonella (2009). The Changing Boundaries of Social Enterprises. OECD & LEED. Retrieved December 11, 2013, from http://www.fcssbc.ca/sf-docs/socent/oecd-social-enterprise.pdf
OECD & LEED (2007). The Social Enterprise Sector: A Conceptual Framework. Retrieved December 11, 2013, from http://www.oecd.org/cfe/leed/37753595.pdf
Oliva, Terence, Richard Oliver & William Bearden (1995). The Relationships Among Consumer Satisfaction Involvement and Product Performance: A Catastrophe Theory Application. Behavioral Science, 40(2), 104-132.
O'Reilly, Tim (2005). What Is Web 2.0. Retrieved September 2, 2013, from http://oreilly.com/web2/archive/what-is-web-20.html?page=1
Orlikowski, Wanda J. & Jack J. Baroudi (1991). Studying Information Technology in Organizations: Research Approaches and Assumptions. Information Systems Research, 2(1), 1-28.
Osimo, David (2008). Web 2.0 in Government: Why and How? JRC Scientific and Technical Reports. Retrieved September 2, 2013, from ftp://ftp.jrc.es/pub/EURdoc/EURdoc/JRC45269.pdf
Pan, Shan L. & Jae-Nam Lee (2003). Using e-CRM for a Unified View of the Customer. Communications of the ACM, 46(4), 95-99.
Patterson, Paul; Ting Yu & Ko de Ruyter (2006). Understanding Customer Engagement in Services. Advancing Theory, Maintaining Relevance, proceedings of ANZMAC 2006 Conference, Brisbane.
Putnam, Robert D. (1995). Tuning in, Tuning out: The Strange Disappearance of Social Capital in America. PS: Political Science & Politics, 28, 664-683.
Ranghelli, Lisa (2008). Recent Literature on Measuring Impact: Advocacy, Community Organizing, and Civic Engagement. NCRP. Retrieved December 1, 2013, from http://www.ncrp.org/files/RecentLiteratureOnMeasuringImpactFINAL(1).pdf
Rayport, Jeffrey F. & John J. Sviokla (1995). Exploiting the Virtual Value Chain. Harvard Business Review, 73(6), 75-85.
Reddick, Christopher G. (2005). Citizen Interaction with E-government: From the Streets to Servers? Government Information Quarterly, 22(1), 38-57.
Redmond, Fiona (2010). Social Networking Sites: Evaluating and Investigating their use in Academic Research. Dissertation. Dublin Institute of Technology. Retrieved December 4, 2013, from http://arrow.dit.ie/scschcomdis/1
Riemenschneider, Cynthia K.; Kiku Jones, & Lori N. K. Leonard (2009). Web Trust -A Moderator of the Web's Perceived Individual Impact. Journal of Computer Information Systems, 49(4), 10-18.
Roberts, Teresa L. (1998). Are Newsgroups Virtual Communities? CA: CHI '98 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Rogers, Everett M. (1995). Diffusion of Innovations. NY: Free Press.
Saidel, Judith R. & Stephanie Cour (2003). Information Technology and the Voluntary Sector Workplace. Nonprofit and Voluntary Sector Quarterly 32(1): 5-24.
Sawhney, Mohanbir; Gianmario Verona & Emanuela Prandelli (2005). Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation. Journal of Interactive Marketing, 19(4), 4-17.
Saxton, Gregory D. (2005). The Participatory Revolution in Nonprofit Management. The Public Manager, 34, 34-39.
Scammell, Margaret(2000).The Internet and Civic Engagement: The Age of the Citizen-Consumer.Political Communication, 17(4), 351-355.
Shirky, Clay (2009). How Social Media can Make History. TED: Ideas worth spreading. Retrieved September 23, 2013, from http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html?awesm=on.ted.com_y&utm_campaign=ted&utm_content=site-basic&utm_medium=on.ted.com-twitter&utm_source=direct-on.ted.com
Simon, Herbert A. (1973). Applying Information Technology to Organization Design. Public Administration Review, 33(3), 268-278.
Srinivasan, Srini S.; Rolph Andersona, & Kishore Ponnavolu (2002). Customer Loyalty in E-commerce: An Exploration of its Antecedents and Consequences. Journal of Retailing, 78(1), 41-50.
Strickland, Jonathan (2008). Is there a Web 1.0? Howstuffworks. Retrieved September 30, 2013, fromhttp://computer.howstuffworks.com/web-101.htm
Suárez, David F. (2009). Nonprofit Advocacy and Civic Engagement on the Internet. Administration & Society, 41(3), 267-289.
Sunstein, Cass R. (2007). Republic.com 2.0. Pirnceton. NJ: Princeton University Press.
Tapscott, Don; Anthony D. Williams & Dan Herman (2008). Government 2.0: Transforming Government and Governance for the Twenty-First Century. New Program, 1, 1-23.
Teo, Thompson S.H. & Yuanyou Yu (2005). Online Buying Behavior: A Transaction Cost Economics Perspective. Omega, 33(5), 451-465.
Thomas, John Clayton & Gregory Streib (2005).E-Democracy, E-Commerce, and E-Research: Examining the Electronic Ties Between Citizens and Governments. Administration & Society, 37(3), 259-280.
Thompson, Ronald L.; Christopher A. Higgins & Jane M. Howell (1991). Personal Computing: Toward a Conceptual Model of Utilization. MIS Quarterly, 15(1), 124-143.
Tien, James M. & James A. McClure (1986). Enhancing the Effectiveness of Computers in Public Organizations Through Appropriate Use of Technology. Public Administration Review, 46, 553-562.
Uslaner, Eric M. & Mitchell Brown (2005). Inequality, Trust, and Civic Engagement. American Politics Research, 33(6), 868-894.
Van Doorn, Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreen Pick; Peter Pimer & Peter Verhoef (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253-266.
Van Til, Jon (2009). A Paradigm Shift in Third Sector Theory and Practice: Refreshing the Wellsprings of Democratic Capacity. American Behavioral Scientist, 52(7), 1069-1081.
Venkatesh, Viswanath & Fred D. Davis (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204.
Venkatesh, Viswanath; Michael G. Morris; Gordon B. Davis & Fred D. Davis (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly. 27(3), 425-478.
Vivek, Shiri D.; Sharon E. Beatty & Robert M. Morgan (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice, 20(2), 122-146.
Walker, Gordon & David Weber (1984). A Transaction Cost Approach to Make-or-Buy Decisions. Administrative Science Quarterly, 29(8), 373-391.
Walker, Richard M. (2006). Innovation Type and Diffusion: An Empirical Analysis of Local Government. Public Administration, 84(2), 311-335.
Waters, Richard D.; Emily Burnett; Anna Lamm & Jessica Lucas (2009). Engaging Stakeholders Through Social Networking: How Nonprofit Organizations are Using Facebook. Public Relations Review, 35(2), 102-106.
Williamson, Oliver E. (1975). Market and Hierarchies: Analysis and Antitrust Implications. New York: Free Press.
Williamson, Oliver E. (1999). The Economic Institutions of Capitalism: Firms, Markets, Relational Contractin(2nd). New York: Free Press.
Wixom, Barbara H. & Peter A. Todd (2005). A Theoretical Integration of User Satisfaction and Technology Acceptance. Information Systems Research, 16(1), 85-102.
Wolfe, Richard A. (1994). Organizational Innovation: Review, Critique and Suggested Research Directions. Journal of Management Studies, 31(3), 405-431.
Xenos, Michael & Patricia Moy (2007). Direct and Differential Effects of the Internet on Political and Civic Engagement. Journal of Communication, 57(4), 704-718.
Young, Dennis R. (2001). Organizational Identity in Nonprofit Organizations: Strategic and Structural Implications. Nonprofit Management & Leadership, 12(2), 139-157.
Zadek, Simon (2003). In Defence of Non-profit Accountability. Ethical Corporation magazine, 34-36.
Zani, William M.(1970). Blueprint for MIS. Harvard Business Review, 48, 95-100.
Zhang, Wei & Oscar Gutierrez (2007). Information Technology Acceptance in the Social Services Sector Context: An Exploration. Social Work, 52(3), 221-231.
Zheng, Daniel; Hsinchun Chen; Robert Lusch, & Shu-Hsing Li (2010). Social Media Analytics and Intelligence. IEEE Intelligent Systems, 25(6), 13-16.
Zmud, Robert W. (1979). Individual Differences and MIS Success: A Review of the Empirical Literature. Management Science, 25(10), 966-979.
Zorn, Theodore E.; Andrew J. Flanagin & Mirit Devorah Shoham (2011). Institutional and Noninstitutional Influences on Information and Communication Technology Adoption and Use Among Nonprofit Organizations. Human Communication Research, 37, 1-33.
Description: 碩士
國立政治大學
公共行政研究所
100256032
102
Source URI: http://thesis.lib.nccu.edu.tw/record/#G1002560321
Data Type: thesis
Appears in Collections:[公共行政學系] 學位論文

Files in This Item:

File SizeFormat
032101.pdf4545KbAdobe PDF2000View/Open


All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing