Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/67697
DC Field | Value | Language |
---|---|---|
dc.contributor | 心理系 | en_US |
dc.creator | 郭建志 | zh_TW |
dc.creator | Kuo,Chien-Chih | en_US |
dc.creator | Wang,Po-Jen | en_US |
dc.creator | Ku,Hsuan-Hsuan | en_US |
dc.date | 2012.08 | en_US |
dc.date.accessioned | 2014-07-22T08:46:17Z | - |
dc.date.available | 2014-07-22T08:46:17Z | - |
dc.date.issued | 2014-07-22T08:46:17Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/67697 | - |
dc.description.abstract | Retail stores` own brands offer an alternative to national brands, but a perception of inferior quality deters potential purchasers. This study investigates the role of third-party quality certification labels in overcoming that weakness. Data collected from 268 mall shoppers in Taiwan revealed for two distinct household products that quality certification significantly enhanced perceptions of the quality of the store brands and had relatively little influence on the perceived quality of the national brands. Managerial implications are discussed, and fruitful directions for future research suggested. | en_US |
dc.format.extent | 102086 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en_US | - |
dc.relation | The Service Industries Journal,32(5),807-820 | en_US |
dc.subject | store brands;product quality certification;perceived quality | en_US |
dc.title | Effects of product quality certification on quality perceptions of stores` own brands | en_US |
dc.type | article | en |
dc.identifier.doi | 10.1080/02642069.2010.531119 | - |
dc.doi.uri | http://dx.doi.org/10.1080/02642069.2010.531119 | - |
item.languageiso639-1 | en_US | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | restricted | - |
item.fulltext | With Fulltext | - |
item.openairetype | article | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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807820.pdf | 99.69 kB | Adobe PDF2 | View/Open |
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