Modularity Product Innovation and Consumer Satisfaction: An Agent-Based Approach

Abstract

The importance of modularity in product innovation is analyzed in this paper. Through simulations with an agent-based modular economic model, we examine the significance of the use of a modular structure in new product designs in terms of its impacts upon customer satisfaction and firms’ competitiveness. To achieve the above purpose, the automatically defined terminal is proposed and is used to modify the simple genetic programming.