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Title: 運用社群媒體民意改進政府施政品質-以Facebook政府粉絲專頁及個人留言為例
Using Social Media to Improve Policy Quality-A Case Study of Public Opinions on Facebook
Authors: 蔡璦琦
Tsai, A Chi
Contributors: 蕭乃沂
Hsiao, Nai Yi
Tsai, A Chi
Keywords: 社群媒體
social media
public opinions
policy implementation
Date: 2013
Issue Date: 2014-08-25 15:26:24 (UTC+8)
Abstract: 近來新興的媒介-社群媒體因其特質以及越來越多人使用,因而成為其中值得注意的平台。目前政府對於民眾提出的建議仍傾向認為只需回覆即可,至於後續是否有納入民眾意見並不特別注重。因此本文目的係希望政府能夠將這些提供建議之民意彙整分析,並能成為做決策的資料來源,以實現貼近民意的電子化參與治理願景。為達前述目的,有幾個問題必須釐清包含民意的內涵為何、政府採納民意的條件是什麼及參考程度如何等。從過去文獻中尋找相關學理後,以社群媒體不同傳播途徑選擇典型個案,並使用內容分析法,用以分析民意內涵,以及訪談法,以瞭解官僚對於民意的認知及態度。
Recently, social media becomes the most popular platform because of the characteristics. Nowadays, the government still considers people would be satisfied by just responding to people’s opinions. With regard to public opinions with suggestion, the government pays little attention to it. Therefore, the thesis analyzes public opinions which support decision-making and promote good governance. Pursuing good governance, the government has to identify public opinions as well as the conditions and extent of adopting public opinions. The thesis searches for related theories and uses case study with the case selected in accordance with different paths of Facebook’s transmission. Content analysis and in-depth interviews are used to explore public opinions and how bureaucracy deals with them.
The major finding is that public opinions under specific circumstances seem rational, the more opposite public opinions against the government, the higher level of participation. In contrast, the more trust among the general public, the higher level of participation. Another finding is that public opinions are more likely to be adopted if they go through the paths of mass media’s transmission, if they are about an important issue, or if the level of public participation is low. Some public opinions may be adopted due to the government making mistakes. The others aren’t adopted because they are too radical, not feasible, or costly.
Finally, the thesis recommends that public officials should carefully handle public opinions on social media. Also, public officials should change the attitude of dealing with public opinions and collaborate with general public on social media. The collaboration contributes to both policy marketing and public participation. Moreover, involvement of general public encourages public participation, not only in policy implementation but also in every stage of policy making.
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Data Type: thesis
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