台灣研發機構智慧財產的營運模式與行銷機制

Abstract

長期來，國家資源不斷投入各類型研發機構，而產出的研發成果及其績效卻難達社會殷切期待。是故，國內、外研發機構現多面臨社會與政府要求提昇其經營效益，同時社會與政府也檢討政府固定編列研發預算支應研發機構的績效管理制度的良窳。此一現象也是全球性的問題，並涉及研發機構能否財務自主及開拓永續發展的契機，進而降低政府財政負擔。 因此，本文探討如何架構研發機構研發行為與智慧財產的營運模式及行銷行為，並說明影響該架構的營運模式與行銷特性，而以台灣最重要的技術研究發展機構－財團法人工業技術研究院智慧財產營運模式為例進行探討，說明研發機構自身何以能有機會、能力創造所擁有的智慧財產經濟價值，若能從基礎改革，未來將帶給台灣經濟上實質效益的展現，藉以提供實踐智慧財產經濟價值的參考機制。

Comes for a long time, the national resources unceasingly invest in various types of non-profit research and development (R&D) organizations, yet their achievements hardly reach the social and the government earnest anticipation. Accordingly, most domestic and international non-profit R&D organizations presently receive demands from the society and the government in advancing their management benefit, in the meantime the society and the government review the achievement evaluation system of regular budgets for non-profit R&D organizations. This is a global problem, besides involves financial independency and sustainable development of such organizations, and to unload the government financial burden. Therefore, this research discusses how to frame R&D behavior, intellectual property business model and its marketing activities in a non-profit R&D organization, also explains the influential characteristics of business model and marketing in this framework. Furthermore, takes the most prominent non-profit R&D organization in Taiwan - the Industrial Technology Research Institute (ITRI) as the example, explains how a non-profit R&D organization oneself can have the opportunity and ability to create economic value of its intellectual property. Consequently, this research provides the mechanism of practicing intellectual property economic value. If non-profit R&D organizations reform from the infrastructure, that will bring substantive benefit to Taiwan economic performance in the near future.