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|Other Titles:||The IP Management and R&D Strategy of Cross-Strait IT Industry--Cases of the Advantech Corp. and the Founder Group|
Lo, Chin Hua;Huang, Ai-Lun
IT industry;Cross-strait;Intellectual property;R&D management;Advantech;Founder group
|Issue Date:||2014-10-06 17:22:20 (UTC+8)|
Unlike the passive thinking of the past, the IP management and R&D strategy of IT industry nowadays play a different role. The battle of IT industry is changed regarding to the launch of several large-scaled patent litigations and the devotion of big companies upon standard-setting, . For cheaper and better innovative human resource, Taiwan companies gradually move to China and set up their R&D centers there. The cooperative/ competitive interaction between cross-strait IT industries is also entering into a brandnew era.This study focuses on the comparison between two cross-strait companies, Advantech corp. and Founder Group. Each of them represented key player in IT industry of Taiwan and China, with their core competencies upon “industrial PC” and “software typesetting“, respectively. This discussion is developed from their perspective of IP protection and management. The attitude of China IT industry upon IP protection and exploitation is no longer as passive as usual. The market in China possessed enormous potential, and now the importance of combining patents with industry standard is highlighted to maximize its own good. From Taiwan’s perspective, it’s crucial to utilize and extend the strength of innovation and brand value, which brings substantial competitive advantage. From these cases, the priority for Taiwan companies is establishing in-house IP management process, in order to fully perform the value of intellectual property.
|Relation:||政大智慧財產評論, 6(1), 45-98|
|Appears in Collections:||[科技管理與智慧財產研究所] 期刊論文|
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