Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/70891
DC FieldValueLanguage
dc.contributor企管系en_US
dc.creator張婷玥;洪順慶zh_TW
dc.creatorChang, Ting-Yueh; Horng, Shun-Chingen_US
dc.date2010.09en_US
dc.date.accessioned2014-10-30T07:44:00Z-
dc.date.available2014-10-30T07:44:00Z-
dc.date.issued2014-10-30T07:44:00Z-
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/70891-
dc.description.abstractToday many customers, managers, and scholars have become aware of the importance of experiences, which are characterized as satisfying customers` psychic or personal needs. For customers, they care more about the experiences that are provided by stores, and they are willing to pay for them. As for managers, attractive experiences are the products they have taken great efforts to create, manage, and sell. For academic researchers, experiences are considered as distinct economic offerings that are different from goods and services. These scholars believe that the focus of the economy has been transferred to experience (O`Sullivan, E.L., & Spangler, K.J. (1998). Experience marketing: Strategies for the new millennium. State College, PA: Venture Publishing), and that experience industries are on the rise (O`Sullivan, E.L., & Spangler, K.J. (1998). Experience marketing: Strategies for the new millennium. State College, PA: Venture Publishing; Pine, B.J., & Gilmore, J.H. (1998). Welcome to the experience economy. Harvard Business Review (July–August), 97–105; Pine, B.J., & Gilmore, J.H. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business School Press; Schmitt, B.H. (1999). Experiential marketing: How to get customer to sense, feel, think, act, relate to your company and brands. New York: The Free Press). Although experiences have moved to the centre of customers` consumption activities and have become crucial for business success, very few studies have investigated the customers` perceptions of experience quality. In this research, we have conceptually defined experience quality as the customers` emotional judgment about an entire experience with an elaborately designed service setting. We have undertaken multiple phases in conceptualizing and measuring the concept of experience quality.en_US
dc.format.extent125 bytes-
dc.format.mimetypetext/html-
dc.language.isoen_US-
dc.relationThe Service Industries Journal, 30(14), 2401-2419en_US
dc.subjectcustomer experience; experience quality; customer services; service experience; experiential marketingen_US
dc.titleConceptualizing and measuring experience quality: the customer`s perspectiveen_US
dc.typearticleen
dc.identifier.doi10.1080/02642060802629919en_US
dc.doi.urihttp://dx.doi.org/10.1080/02642060802629919en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.languageiso639-1en_US-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
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