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Title: The Impact of Diversification Strategy on Risk-Return Performance
Authors: 張逸民
Contributors: 企管系
Date: 1989
Issue Date: 2014-10-30 15:44:04 (UTC+8)
Abstract: This study examines the impact of diversification strategy on risk and return in diversified firms. Following an assessment of previous research on strategic risk, relationships between risk, return, and diversification strategy are hypothesized. Regression analysis shows that differences in risk-return performance among diversified firms are more closely associated with structural factors associated with markets and businesses than with the particular diversification strategy chosen. Returns also influence the choice of diversification strategles which, in turn, do not get rewarded with higher profits. A curvilinear risk-return relationship is also observed which is consistent with previous theoretical suggestions. Implications for the strategic management of risk are then drawn.
Relation: Strategic Management Journal, 10(3), 271-284
Data Type: article
Appears in Collections:[企業管理學系] 期刊論文

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