Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/71444


Title: New statistical analysis on the marketing research and efficiency evaluation with fuzzy data
Authors: 吳柏林
Wu, Ber-Lin
Contributors: 應數系
Keywords: Fuzzy sets;Efficiency evaluation;Time management;Index of efficiency
Date: 2014-07
Issue Date: 2014-11-14 10:26:18 (UTC+8)
Abstract: Purpose–The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people's performance on the marketing research and time management. ;Design/methodology/approach–Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. ;Findings–The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. ;Originality/value–With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis.
Relation: Management Decision, 52(7), 1330-1342
Data Type: article
DOI 連結: http://dx.doi.org/10.1108/MD-11-2012-0784
Appears in Collections:[應用數學系] 期刊論文

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