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題名: New statistical analysis on the marketing research and efficiency evaluation with fuzzy data
作者: 吳柏林
Wu, Ber-Lin
貢獻者: 應數系
關鍵詞: Fuzzy sets;Efficiency evaluation;Time management;Index of efficiency
日期: 2014-07
上傳時間: 2014-11-14 10:26:18 (UTC+8)
摘要: Purpose–The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people's performance on the marketing research and time management. ;Design/methodology/approach–Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. ;Findings–The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. ;Originality/value–With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis.
關聯: Management Decision, 52(7), 1330-1342
資料類型: article
DOI 連結: http://dx.doi.org/10.1108/MD-11-2012-0784
顯示於類別:[應用數學系] 期刊論文

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