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Title: 非營利組織典範移轉之行銷策略個案研究-以財團法人喜憨兒文教基金會為例
Other Titles: Marketing Strategies for Nonprofit Organizations: A Case Study of ";Children Are Us Foundation
Authors: 黃慶源;朱斌妤;高明瑞
Contributors: 公行系
Keywords: 非營利組織;典範轉移;行銷策略;個案研究;喜憨兒文教基金會
Non-profit organization;NPO;Paradidm shift;Marketing strategies;Case study;Children Are Us Foundation
Date: 2001
Issue Date: 2014-12-12 11:01:33 (UTC+8)
Relation: 樹德科技大學學報, 3(2), 45-60
Data Type: article
Appears in Collections:[公共行政學系] 期刊論文

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