Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/72561
題名: 個案研究智財策略管理與企業經營
The Case Study on Intellectual Property Strategic Management
作者: 高嘉霙
貢獻者: 馮震宇
高嘉霙
關鍵詞: 智慧財產
策略管理
日期: 2013
上傳時間: 5-Jan-2015
摘要: 在現今知識經濟的時代之下,企業為求永續之發展,努力尋求差異化優勢維持於市場上的競爭優勢與利基。而由於資本市場的競爭環境轉變,企業之競爭實態,已由硬實力轉向為軟實力的崛起,而依照目前台灣業界的經營現況來看,企業多半因對智財的認知不夠因而忽略智財在經營上所扮演的角色,致使智財無法在經營管理上完全的施展其所應有的價值。\n而在此科技爆炸的時代,企業之經營勢必朝向以國際性視角觀之,近年來企業之全球化趨勢增劇,另外歐美各國也開始強化WTO加盟國之智財保護,有鑑於此,台灣企業為求競爭力的維持及延續,在智慧財產的保護勢必需要有更高度的重視,而本研究提供國外學者對於智財的理論性管理模式架構,幫助企業找到整合自身擁有的競爭力資源之方式,以及如何在組織管理上做明確的定位,以求企業利潤與企業價值的最佳化。本研究試圖以國外學者理論性的智財策略架構模式作基礎,運用至台灣企業的智財管理實證研究中,以期藉由本研究,企業能依此審視與自身公司相似之處所能採取的策略觀點,進而能對各企業審視自身優勢,並建立對自身企業最適宜的智財管理策略能有所幫助,進而提升與更多國際企業合作之能力。
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描述: 碩士
國立政治大學
法律科際整合研究所
100652009
102
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100652009
資料類型: thesis
Appears in Collections:學位論文

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