Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/72650


Title: Internal marketing organizational culture job satisfaction and organisational performance in non-life insurance
Authors: Shiu, Yung-Ming
許永明;Yu, Tsu-Wei
Contributors: 風管系
Date: 2010-06
Issue Date: 2015-01-07 16:55:05 (UTC+8)
Abstract: The concept of internal marketing employed in the service sector is crucial to excellent service provision and successful external marketing. This study conducts an empirical investigation into the non-life insurance industry in Taiwan, exploring the correlation between internal marketing, organisational culture, job satisfaction, and organisational performance in Taiwan. Results show significant correlations among internal marketing, organisational culture, job satisfaction, and performance of non-life insurers. These findings can provide a basis for future studies of related topics as well as a solid reference for business owners and managers in the non-life insurance sector. 
Relation: Service Industries Journal,30(6),793-809
Data Type: article
Appears in Collections:[風險管理與保險學系 ] 期刊論文

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