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Title: International Comparison of Trust Level on Insurance
Authors: Chen, Tsai-Jyh;Jung, Hongjoo
Contributors: 風管系
Date: 2011-06
Issue Date: 2015-03-06 16:14:41 (UTC+8)
Abstract: As insurance market becomes more competitive due to globalization and liberalization, insurers in some countries suffer from loss of reputation or trust by insurance consumers (for example, Korea and Japan). Aim of this empirical research is twofold; 1) to identify determinants of trust level in Korea, Japan, and Taiwan, and 2) to compare the trust level among those countries. In order to execute this empirical work, we take survey with college students group (potential insurance consumers in the future) attending insurance lectures in three countries. Results, in spite of limitation on target group, show some implication on general impression and level comparison in terms of trust on insurance product, marketing channel, and/or company per se.
Relation: Journal of Financial Consumers (Korea),1(1),52-79
Data Type: article
Appears in Collections:[風險管理與保險學系] 期刊論文

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