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Title: 韓流對臺灣的影響及其因應對策
Other Titles: Korean Wave in Taiwan: Implications for Coping Strategies
Authors: 郭秋雯
Kuo, Chiu-Wen
Contributors: 韓文系
Keywords: 哈韓;反韓流;臺灣
Korean Wave;anti-Korean Wave;Taiwan;anti-Hallyu
Date: 2011-03
Issue Date: 2015-03-24 17:58:15 (UTC+8)
Abstract: 「韓流」,簡言之就是所有呈現韓國的時尚、科技、人文乃至風俗民情等皆可謂之。具體而言,台灣大眾對韓流的認識應來自2000年~2001年開始的韓劇。但「韓流」在台灣的形成,最早可追溯到韓國金融風暴爆發的1997年,當時因為韓幣一夕之間貶值,許多台灣人利用有利的匯差,赴韓跑單幫,後來韓製產品大量輸入台灣,因此自1998年開始,韓國即竄升為台灣的第二大貿易逆差國。 韓劇魅力大發,不僅捧紅許多韓星,也帶動了韓流相關商品的熱賣,如韓國料理、服裝、韓星代言的手機、化妝品…等,更興起了一股韓國觀光熱潮,許多哈韓族赴韓參觀韓劇拍攝景點、購買韓劇中出現的各式商品,甚至推出赴韓整型的旅遊套裝行程。隨著韓流風潮的興起,坊間語文補習班或語言中心學習韓語的人口逐漸增加,因此帶動了韓語學習書籍的出版,整個台灣似乎被韓流籠罩在內。 近十年的韓流,究竟帶給台灣什麼樣的影響?台灣當局該如何因應?為了化解反韓情緒以及韓流的持續化,韓國政府又該如何踩出下一步?本文整理了台韓兩國相關單位的各項統計數據,依文化、經濟兩大領域進行分析比較,找出問題所在;並由271份開放式訪談問卷,傳達了台灣人對韓流的普遍觀感,以及對台韓兩國政府的期待,希冀透過本文能對兩國的相互理解、平等互惠與交流有所助益。
The current definition of Korean Wave refers to any products characterized with particular Korean fashion or flavor. It includes products of cultural creative industries such as Korean dramas, songs, films as well as tangible commodities such as hand phones, electronic products and so on. Few people know that Korean Wave initially was used in Taiwan to describe the negative (the Mandarin pronunciation of chilling is the same as Korea but different Chinese words) impact of cheap imported Korean commodities on its domestic economy.The current definition of Korean Wave can be dated back to July 2000 when Instant Reaction Enterprise Co., Ltd. imported a Korean TV drama Fireworks from Korean Broadcasting System (KBS) and first broadcasted in Taiwan by GTV (Gala Television). Since then, Korean dramas have caught Taiwan viewers' attention. However, Korean Wave did not become popular until GTV introduced another Korean TV drama Autumn in my heart in March 2001. The drama received the highest rated percentage of viewers on cable network.With the aim to promote understanding and interactions between Taiwan and South Korea, this paper attempts to first explore the influence of Korean Wave on Taiwan in the past decade and then provide policy recommendations for both Taiwan and South Korean Governments.
Relation: WTO研究 , 18 , 127 - 170
Data Type: article
Appears in Collections:[韓國語文學系] 期刊論文

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