兒少科普節目《成語賽恩思》企編個案解析

Abstract

台灣自2006年由科技部推動成立「台灣科普傳播事業辦公室」，透過八大主軸計畫推廣欲達到科學普及的目標，而計畫之一「科普傳播內容產製刊播補助」至今已協助許多科普節目的產製，本文所解析之個案節目《成語賽恩思》即為100年度及102年度獲補助之科普節目。\n 本文研究目的有二，第一，藉由身為《成語賽恩思》節目企編一職時，於電視製播方與科學專家間擔任傳播中介者的角色，探討如何建構雙方有效溝通的可能性，並以《成語賽恩思》製作人與參與節目產製的科學專家作為研究對象進行深度訪談，茲將研究結果歸納整理如下：\n一、節目企編需主動探索科學主題，且先行規劃科學實驗。\n二、節目製作以產製方為主，帶領科學專家協助開展節目。\n三、節目企編需多方尋訪科學專家，並引導參與討論。\n四、 企編需具備溝通技巧，科學專家需有熱情及轉化能力。\n五、建立雙方長期合作的模式，而非單元式的參與。\n 第二，解析所參與編劇、企劃製作的三集科普節目單元，是否達到節目可看性與有效傳遞科學知識的預期目標，並以台中四張犁國小六年級學童為研究對象\n，將三集科普單元進行放映，後以焦點團體法進行資料蒐集，研究結果如下：\n一、三集科普單元能有效吸引焦點團體成員觀看。\n二、三集科普單元能有效傳遞科學知識給焦點團體成員。\n三、焦點團體成員表示三集科普單元皆富有趣味性。

“Project Office for Taiwan Science Communication Industry ” which has been established by the Ministry of Science and Technology of Taiwan since 2006 is a grand project through eight main plans to promote the popularity of science education. One of the plans “ production and sponsors numerous types of science communication content” has sponsored a lot of science programs, including science program “When Mr. Science Met Ms. Phrase” which this study analyzes.\n The results of this research are:\n(1) Program planner played an essential role in delivering a message as well as finding out better ways to communicate more efficiently between program producer and scientists. In addition, the method used to collect information was the in-depth interview with program producer and scientists of “When Mr. Science Met Ms. Phrase”.\n The results are as follows:\nI. Program planner has to explore science topic actively and plans science experiment in advance.\nII. Program producer is the key person for program production, while leading scientists to assist in the program.\nIII. To seek different scientists in the same professional field and discuss with them as soon as possible.\nIV. Program planner should have good communication skills and scientists have ability to transfer science knowledge.\nV. To establish long-term pattern for co-operation between program and scientists.\n\n(2) We analyzed whether three episodes of “When Mr. Science Met Ms. Phrase” would convey our expected target of the scientific knowledge. Three episodes were shown to target audience to confirm program effects, and their responses were recorded and analyzed in conclusion.