Task-oriented M-commerce interface design

Abstract

As pocket-size mobile devices are equipped with relatively small screen, when displaying web pages which are designed for personal computers and laptops, viewing poses a great challenge. Due to the limited space, items or components on the screen of pocket-size mobile devices should be much more intuitive so that users can interact with the interface more quickly. Thus, the study posits that m-commerce mandates a completely different approach, namely scenario-based design, to interface design which is task-oriented rather than functional-oriented. The result can be further summarized and compared with prior research which focused on a list of design factors. © Springer-Verlag Berlin Heidelberg 2013.