Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/75285


Title: Determinants of enterprises' intention to introduce Web 2.0 services
Authors: Yang, Shiue Lung;Yang, Heng-Li
楊亨利
Contributors: 資管系
Keywords: Competition;Consumer involvement;Electronic word-of-mouth;It maturity;Product qualityt
Date: 2013-06
Issue Date: 2015-05-21 17:31:20 (UTC+8)
Abstract: The purpose of this study is to explore factors affecting enterprises' intention to introduce Web 2.0. The research collected 108 valid data. The PLS method were applied for statistical analysis. Findings are as follows. (1) "Need for consumer involvement", "difficulty of product quality judgment" and "competition in the industry" have significant and positive influence on the intention to introduce Web 2.0 in the product planning stage. (2) "Need for consumer involvement", "attention paid on electronic word-of-mouth", and "competition in the industry" have significant and positive influence on the intention to introduce Web 2.0 in the after-sale services stage. © 2013 International Information Institute.
Relation: Information (Japan), 16(6B), 4029-4043
Data Type: article
Appears in Collections:[資訊管理學系] 期刊論文

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