Determinants of enterprises` intention to introduce Web 2.0 services

Abstract

The purpose of this study is to explore factors affecting enterprises` intention to introduce Web 2.0. The research collected 108 valid data. The PLS method were applied for statistical analysis. Findings are as follows. (1) "Need for consumer involvement", "difficulty of product quality judgment" and "competition in the industry" have significant and positive influence on the intention to introduce Web 2.0 in the product planning stage. (2) "Need for consumer involvement", "attention paid on electronic word-of-mouth", and "competition in the industry" have significant and positive influence on the intention to introduce Web 2.0 in the after-sale services stage. © 2013 International Information Institute.