On crowdsourcing of service imagery

Abstract

Service imagery refers to a meaning that can be proposed to customers as a set of values such as the emotional, psychological, socio-cultural or environmental dimensional consumption, going beyond the utilitarian perspective. The notion of service imagery is novel for it being not only for communication but also the elements, resources, and value outcomes in a service value network design. The targets of this study are put on SMBs, and this paper presents a crowdsourcing service imagery creation framework and system that can utilize the wisdom of a wider pool of interpreters mediated by a particular facilitation mechanism featuring an imagery bank, imagery combination, imagery suggestion and imagery conflict negotiation. This framework and system has been preliminarily justified. © 2013 IEEE.