Assessing the fit between mobile technology on Self-Service and individual difference in the exhibition industry

Abstract

The concept of self-service is getting popular. Many firms and users adopt the SST (Self-service Technology) due to its lower cost and saving time. Mobile technology is an emerging technology and because of its characteristics such as identity and location-sensitivity that it is quite suitable for Self-Service in terms of people can easily obtain information tailored for them. Individual difference is one the factors that affect the user adoption. This research is to find out what kind of mobile self-service fits with the certain individual characteristic that generates the better task performance. The result can guide service providers to develop attractive self-service through mobile technology.