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Title: Impetus for Worship: An Exploratory Study of Adolescents' Idol Adoration Behaviors
Authors: 林穎青;林建信
Lin, Ying-Ching;Lin, Chien-Hsin
Contributors: 廣告系
Date: 2007
Issue Date: 2015-06-18 15:13:55 (UTC+8)
Abstract: The objective of this article is to explore the idolization behaviors of Taiwanese adolescents. The study gathered 1,636 questionnaires from 13 senior high schools across northern, central, southern, and eastern Taiwan. The results indicate that adolescents' gender correlates with the idol type they choose to adore when the idol is male. This study summarizes "exterior," "interior," "wealth," and "athlete" as four underlying idol traits attracting adolescents. Various types of idols are considered to be significantly different on these four traits. The impacts of the four traits on adolescents' worship levels are nonsymmetrical. While the traits of exterior and athlete are worship facilitators, the trait of wealth is a prohibitor. By contrast, the trait of interior is neutral and has no effect on worship levels. Furthermore, adolescents are involved in higher levels of worship when the idol is a media star or is the opposite gender of the adolescent. Generally, adolescents' worship levels are heightened by the illusion of a perfect idol, indicating nonrational worship behaviors. Implications regarding the association between adolescents' cognitive abilities and idols' traits are discussed for future research.
Relation: Adolescence, 42(167), 575-588
Data Type: article
Appears in Collections:[廣告學系] 期刊論文

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