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https://ah.lib.nccu.edu.tw/handle/140.119/75958
題名: | Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? | 作者: | 林建煌;林穎青;Raghubir, Priya Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya |
貢獻者: | 廣告系 | 日期: | 2003 | 上傳時間: | 18-六月-2015 | 摘要: | This article studies the presence, resilience, and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of base-rate information as independent variables that together eliminate the self-positivity bias in perceptions of the risk of cancer. Experiment 2 shows the same effects using 4 life events that differ in terms of valence and perceived controllability; that is, base-rate information affects self-estimates for uncontrollable life events, reducing the self-positivity bias, but does not affect self-estimates for controllable events. Experiment 3 shows that these effects only apply to optimistic individuals who fail to incorporate base-rate information into their self-perceptions for controllable events. In contrast, pessimists use base rates to update their self-estimates irrespective of the controllability of the event. Overall, the pattern suggests that self-positivity is attenuated in conditions that implicate self-esteem. Implications for health care marketing are discussed. | 關聯: | Journal of Consumer Psychology, 13(4), 464-477 | 資料類型: | article | DOI: | http://dx.doi.org/10.1207/S15327663JCP1304_13 |
Appears in Collections: | 期刊論文 |
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464-477.pdf | 1.75 MB | Adobe PDF2 | View/Open |
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