Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/76127


Title: The impact of experience in service virtualization on travel intention - The case of forbidden city tour
Authors: Shen, Chien Li;Liang, Yen Chang;Li, Eldon Y.
梁彥璋;李有仁
Contributors: 資管所
Keywords: The advent of Internet and home shopping economy in the recent years has reduced the intention of people to leave home for sightseeing. This has significantly impacted the growth of physical tourism industry. This paper utilizes the virtual tour of Forbidden City to conduct a sequence of experiments in tourism experience. Before using the system, Theory of Planned Behavior and Involvement are employed to measure the intention of traveling. After then, two constructs, emotion and system, are adopted to explore how the experiential value of virtual tourism impacts the intention of travelling. The experience of tour virtualization allows customers to create unforgettable feelings in the virtual world. It can affect not only the customer's experiential value of virtual tourism, but also intention of traveling in the future.
Date: 2010
Issue Date: 2015-06-29 17:50:36 (UTC+8)
Relation: Proceedings of the International Conference on Electronic Business (ICEB), 2010, Pages 101-110, 10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010; Shanghai; China; 1 December 2010 到 4 December 2010; 代碼 95368
Data Type: conference
DOI 連結: Behavior intention; Experiential value; Service experience; Virtual experience; Virtualizations; Electronic commerce; Virtual reality
Appears in Collections:[資訊管理學系] 會議論文

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