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https://ah.lib.nccu.edu.tw/handle/140.119/76127| 題名: | The impact of experience in service virtualization on travel intention - The case of forbidden city tour | 作者: | Shen, Chien Li;Liang, Yen Chang;Li, Eldon Y. 梁彥璋;李有仁 |
貢獻者: | 資管所 | 關鍵詞: | The advent of Internet and home shopping economy in the recent years has reduced the intention of people to leave home for sightseeing. This has significantly impacted the growth of physical tourism industry. This paper utilizes the virtual tour of Forbidden City to conduct a sequence of experiments in tourism experience. Before using the system, Theory of Planned Behavior and Involvement are employed to measure the intention of traveling. After then, two constructs, emotion and system, are adopted to explore how the experiential value of virtual tourism impacts the intention of travelling. The experience of tour virtualization allows customers to create unforgettable feelings in the virtual world. It can affect not only the customer`s experiential value of virtual tourism, but also intention of traveling in the future. | 日期: | 2010 | 上傳時間: | 29-六月-2015 | 關聯: | Proceedings of the International Conference on Electronic Business (ICEB), 2010, Pages 101-110, 10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010; Shanghai; China; 1 December 2010 到 4 December 2010; 代碼 95368 | 資料類型: | conference | DOI: | Behavior intention; Experiential value; Service experience; Virtual experience; Virtualizations; Electronic commerce; Virtual reality |
| Appears in Collections: | 會議論文 |
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