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https://ah.lib.nccu.edu.tw/handle/140.119/76739
題名: | A hybrid mining approach for optimizing returns n policies in e retailing | 作者: | Yu, Chien-Chih;Wang, Cheng Su 余千智;王貞淑 |
貢獻者: | 資管系 | 關鍵詞: | Marketing strategy; Multidimensional data; Returns policy; Returns transactions; Customer satisfaction; Marketing; Mathematical models; Optimization; Product development; Profitability; Data mining | 日期: | 2006 | 上傳時間: | 21-七月-2015 | 摘要: | This paper aims at proposing a hybrid mining approach for e-retailers to analyze returns patterns from both the customer and product perspectives, classify customers and products by returns ratios, and then adopt proper returns policies and marketing strategies to the identified classes for reducing returns transactions and sustaining profits. A multidimensional data framework and a process model for the hybrid mining approach are presented with a simulated example for validation. | 關聯: | Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006, Volume 2006, 論文編號 CIEF-113 | 資料類型: | conference | DOI: | http://dx.doi.org/10.2991/jcis.2006.43 |
Appears in Collections: | 會議論文 |
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