Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/76865| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 管郁君 | zh_TW |
| dc.contributor.author | 吳至倫 | zh_TW |
| dc.creator | 吳至倫 | zh_TW |
| dc.date | 2013 | en_US |
| dc.date.accessioned | 2015-07-27T03:22:37Z | - |
| dc.date.available | 2015-07-27T03:22:37Z | - |
| dc.date.issued | 2015-07-27T03:22:37Z | - |
| dc.identifier | G0100356040 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/76865 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 資訊管理研究所 | zh_TW |
| dc.description | 100356040 | zh_TW |
| dc.description.abstract | 行動裝置App產業蘊含龐大商機，目前已吸引許多廠商與個人開發者加入，市場上App的數量與被下載次數也以驚人速度成長。如今全球行動應用程式商店的總下載次數已超過600億次，根據市調研究公司Gartner預估，2016年將會有3100億次的App總下載次數，而其中下載免費App的比例將提升為93%。免費App仍然提供開發者許多獲利模式，例如應用程式內購買 (In-App Purchase) 和廣告，因此，對App開發者而言，獲利的首要條件是消費者必須先下載App。本研究以消費價值觀點來探討消費者下載App的價值與App下載意圖間的關係。本研究預期能了解消費者對於下載App的價值需求，因此可以提供App開發者實用的參考資訊。\n\n 本研究結論為：\n1. 消費價值中的品質性價值和探知性價值會顯著正向影響消費者下載App意圖。\n2. 消費價值中的經濟性價值、情感性價值和社會性價值對於消費者下載App意圖無顯著影響\n3. 行動裝置自我效能對消費價值與下載意圖間的關係無顯著干擾效果。\n\n關鍵字：消費價值、App下載意圖、自我效能 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1\n第一節 研究背景 1\n第二節 研究動機與目的 4\n第二章 文獻探討 6\n第一節 行動應用程式與行動應用程式商店 6\n第二節 消費價值 9\n第三節 自我效能 17\n第三章 研究方法 21\n第一節 研究架構與假說 21\n第二節 變數定義與操作化 24\n第三節 研究設計 25\n第四節 資料分析方法 26\n第五節 前測問卷分析 28\n第四章 資料分析 33\n第一節 問卷回收情況及樣本資料分析 33\n第二節 問卷量表檢測 37\n第三節 結構方程模式分析 46\n第四節 假說驗證結果 50\n第五章 結論與建議 53\n第一節 研究結論 53\n第二節 研究限制 55\n第三節 後續研究方向 55 | zh_TW |
| dc.format.extent | 1510588 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0100356040 | en_US |
| dc.subject | 消費價值 | zh_TW |
| dc.subject | App下載意圖 | zh_TW |
| dc.subject | 自我效能 | zh_TW |
| dc.title | 以消費價值觀點探討App下載意圖 | zh_TW |
| dc.title | Investigating App Download Intention : A Consumption Value Perspective | en_US |
| dc.type | thesis | en |
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Dimensions of Customer Value and the Tourism Experience: An Exploratory Study. ANZMAC 2000, Queensland, Australia. pp. 1415-1421.\nWoodruff, R. B. (1997). Customer Value: The Next Source for Competitive \n Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.\nZeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A \n Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22. | zh_TW |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | thesis | - |
| item.grantfulltext | open | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 學位論文 | |
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| 604001.pdf | 1.48 MB | Adobe PDF2 | View/Open |
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