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https://ah.lib.nccu.edu.tw/handle/140.119/76909| 題名: | 二維市場調查與模糊統計分析在手機品牌與消費者習性的應用 Marketing Research with Two-dimensional Fuzzy Statistical Analysis and Its Application in Mobile Phone and Consumer Behavior |
作者: | 許士軒 | 貢獻者: | 吳柏林 許士軒 |
關鍵詞: | 手機品牌 隸屬度相關係數 模糊資料 |
日期: | 2015 | 上傳時間: | 27-Jul-2015 | 摘要: | 在統計學上，我們常使用皮爾森相關係數來表達兩變數間線性關係的強度，同時也表達出關係之方向。皮爾森相關係數所處理的資料是兩筆明確的實數值，但是當資料是模糊數時，如何計算廣義模糊相關係數?本研究探討問卷模糊樣本資料值求得隸屬度相關係數，並提出廣義模糊相關係數。我們以影響手機品牌與消費者個性的因素，作實證研究分析，得出更合理的分析。而此隸屬度相關定義能應用在多筆資料值為實數的情況，可以解釋更多在實務上所發生的相關現象。 目錄\r\n1.前言 1 \r\n2.文獻探討 3 \r\n2.1 模糊理論的基本原理 4 \r\n2.2 模糊問卷調查 6\r\n2.3消費者行為之定義 7 \r\n3.研究方法 8\r\n3.1 二維市場調查 8 \r\n3.2 模糊統計分析 9\r\n3.3 模糊相關係數 15\r\n4.實證分析 19\r\n5.結論與建議 22\r\n參考文獻 23\r\n附錄 26 |
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資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0101751015 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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