Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/77602
題名: 來源國形象丶產品知識丶信任對消費者購買意願之影響-以日本食品為例
A Study on the Effects of Country -of -Origin Image、Product Knowledge、Trust on Consumers` Purchase Intention-the case of Food from Japan
作者: 鄭淑珍
貢獻者: 黃慶堂
鄭淑珍
關鍵詞: 來源國形象
産品知識
信任
知覺風險
購買意願
日期: 2015
上傳時間: 17-Aug-2015
摘要: 於2015年3月時,衛生福利部食品藥物管理署於稽查時發現「公告禁止輸入之日本五縣市」(福島﹅茨城﹅栃木﹅群馬﹅千葉)產品,以不實的商品標籤及偽造產地之方式於我國境內流通。因此,衛福部食藥署決定要加強對日本進口食品之管制規定,要求需檢附產地證明文件或輻射檢測證明。\r\n  本研究目的為探討來源國形象﹅產品知識﹅信任等對購買意願之影響,研究標的為日本進口食品。本研究採用問卷調查法,透過便利抽樣的方式收集資料,共計發放225份問卷,收回有效問卷221份,問卷回收率為98.2%。\r\n 實證結果顯示(1)來源國形象對購買意願有正向影響(2)產品知識對購買意願有正向影響(3)信任對購買意願有正向影響(4)知覺風險對購買意願有負向影響(5)知覺風險對來源國形象與購買意願有中介效果(6)知覺風險對產品知識與購買意願不具有中介效果(7)知覺風險對於信任與購買意願有中介效果。
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描述: 碩士
國立政治大學
行政管理碩士學程
102921053
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102921053
資料類型: thesis
Appears in Collections:學位論文

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