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https://ah.lib.nccu.edu.tw/handle/140.119/77602| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃慶堂 | zh_TW |
| dc.contributor.author | 鄭淑珍 | zh_TW |
| dc.creator | 鄭淑珍 | zh_TW |
| dc.date | 2015 | en_US |
| dc.date.accessioned | 2015-08-17T06:16:33Z | - |
| dc.date.available | 2015-08-17T06:16:33Z | - |
| dc.date.issued | 2015-08-17T06:16:33Z | - |
| dc.identifier | G0102921053 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/77602 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 行政管理碩士學程 | zh_TW |
| dc.description | 102921053 | zh_TW |
| dc.description.abstract | 於2015年3月時，衛生福利部食品藥物管理署於稽查時發現「公告禁止輸入之日本五縣市」（福島﹅茨城﹅栃木﹅群馬﹅千葉）產品，以不實的商品標籤及偽造產地之方式於我國境內流通。因此，衛福部食藥署決定要加強對日本進口食品之管制規定，要求需檢附產地證明文件或輻射檢測證明。\r\n 本研究目的為探討來源國形象﹅產品知識﹅信任等對購買意願之影響，研究標的為日本進口食品。本研究採用問卷調查法，透過便利抽樣的方式收集資料，共計發放225份問卷，收回有效問卷221份，問卷回收率為98.2%。\r\n 實證結果顯示(1)來源國形象對購買意願有正向影響(2)產品知識對購買意願有正向影響(3)信任對購買意願有正向影響(4)知覺風險對購買意願有負向影響(5)知覺風險對來源國形象與購買意願有中介效果(6)知覺風險對產品知識與購買意願不具有中介效果(7)知覺風險對於信任與購買意願有中介效果。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論…………………………….………………………………………………………………………......1\r\n 第一節 研究動機……………………………………………………………………………………………1\r\n 第二節 研究目的……………………………………………………………………………………………4\r\n 第三節 研究流程…………………………………………………………………………………………….5\r\n第二章 文獻回顧…………………………………………………………………………………………………..6\r\n 第一節 日本輸入食品管制概況……………………………………………………………………….6\r\n 第二節 來源國形象…………………………………………………………………………………………12\r\n 第三節 產品知識…………………………………………………………………………………………….14\r\n 第四節 信任…………………………………………………………………………………………………….16\r\n 第五節 知覺風險…………………………………………………………………………………………18\r\n 第六節 購買意願…………………………………………………………………………………………….20\r\n 第七節 小結…………………………………………………………………………………………………….22\r\n第三章 研究方法…………………………………………………………………………………………………23\r\n 第一節 研究架構….…………………………………………………………………………………………23\r\n 第二節 研究假設….…………………………………………………………………………………………25\r\n 第三節 研究變數之操作型定義﹅衡量……….…………………………………………………26\r\n 第四節 問卷設計…..………………………………………………………………………………………29\r\n 第五節 資料分析方法……………………………………………………………………………………30\r\n第四章 實證結果分析…………………………………………………………………………………………32\r\n 第一節 敍述性統計分析…………………………………………………………………………………32\r\n 第二節 因素分析與信效度分析…………………………………………………………………….37\r\n 第三節 差異性分析…………………………………………………………………………………………41\r\n 第四節 各變數與購買意願之相關分析………………………………………………………….49\r\n 第五節 各變數之迴歸分析……………………………………………………………………………50\r\n第五章 結論與建議…………………………………………………………………………………………….54\r\n 第一節 研究結論……………………………………………………………………………………………54\r\n 第二節 建議…………………………………………………………………………………………………….56\r\n 第三節 研究限制…………………………………………………………………………………………….57\r\n參考文獻………………………………………………………………………………………………………………58\r\n附錄一問卷………………………………………………………………………………………..………………63 | zh_TW |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0102921053 | en_US |
| dc.subject | 來源國形象 | zh_TW |
| dc.subject | 産品知識 | zh_TW |
| dc.subject | 信任 | zh_TW |
| dc.subject | 知覺風險 | zh_TW |
| dc.subject | 購買意願 | zh_TW |
| dc.title | 來源國形象丶產品知識丶信任對消費者購買意願之影響－以日本食品為例 | zh_TW |
| dc.title | A Study on the Effects of Country -of -Origin Image、Product Knowledge、Trust on Consumers` Purchase Intention-the case of Food from Japan | en_US |
| dc.type | thesis | en |
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Journal of Marketing Research, 2(4), 394-397.\r\n38. Siegrist, M., Cvetkovich , G. and Roth, C. (2000). Salient Value Similarity, Social Trust, and Risk/Benefit Perception. Risk analysis, 20(3), 353-362.\r\n39. Sobel, M. E. (1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models. In S. Leinhart (Ed.), Sociological Methodology (pp.290-312).San Francisco: Jossey-Bass. | zh_TW |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | thesis | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.grantfulltext | open | - |
| Appears in Collections: | 學位論文 | |
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