何謂好圖畫書— 從文化迴路觀點檢視圖畫書產業的運作與限制

Abstract

本研究以回答「何謂好圖畫書」為主軸，透過兩階段進行探究：一為透過訪談方式，了解圖畫書文化迴路中發行者、創作者、消費者與經營者角色對「何謂好圖畫書」的見解，以及對現在台灣圖畫書市場的看法與建議，二為研究者實際進入幼兒園，以階段一的發現以及相關文獻資料的搜集，選定一本現在圖畫書較少見的題材與幼兒一同閱讀，進而探討台灣圖畫書市場有何可能的發展空間。最後，本研究共提出四個研究主張：\n一、 批判媒體識讀的必要性\n 圖畫書的意義透過生產、消費、規制、再現與認同五個狀態彼此滲透循環而成，因此我們不應單純將圖畫書視為文字與圖畫的集合體，而是必須抱持批判的角度閱讀文本，找尋可能隱藏在文本中的真實。\n二、 圖畫書多元主題的必要性\n 圖畫書受到商業利益考量、家長對孩子的教育觀等環境因素影響，具有「殘缺文本」的存在，即某些主題的圖畫書在市場中較為少見與處於弱勢，然而為刺激幼兒的批判閱讀能力，我們有必要提供豐富多元的文本給幼兒。\n三、 不過度依賴書單的單一訊息\n 書單提供消費者消費的便利性，然而消費者也因此對書單過度依賴，所以閱聽人使用書單時應注意使用方式，否則容易喪失培養自我閱讀品味的機會。\n四、 反對崇尚智識取向的圖畫書\n 台灣家長選書時，常受到「能否帶給孩子知識」的智識取向影響，然而這樣的思維容易讓孩子錯失閱讀多樣文本的機會，由於閱聽人可透過閱讀與批判的過程為文本賦予新意，因此圖畫書無好壞之分，端看讀者如何使用它。

The purpose of this study is to answer ”What means good picture book?” and the concrete research concerns in this study include: (1) through in-depth interview with producer, author, consumer, and business operator in circuit of culture to understand how do they think about “good picture books ”, and their suggestion to Taiwan picture book industry, (2) choose one picture book which is rare in Taiwan picture books industry and study with children. \n There are four main findings from this study as follows:\n1. The necessity developing critical thinking skills in media literacy\n Picture books are made through representation, regulation, consumption, production, and identity, so we can not only see picture books as a combination of words and pictures but try to find out the reality which hides in texts.\n2. The necessity of providing multi-thesis picture books\nIt exists “mutilated text” in picture book industry because of commercial profit and parents’ educational idea, but we have to provide children multi-thesis picture books to stimulate their critical thinking skills.\n3. Do not rely on booklist too much\n We have to know that booklists make us choose picture books easier but may also make customers rely on it too much. \n4. Do not advocate “knowledge-based” picture books\n If Taiwanese parents always choose “knowledge-based” picture books because they think those make children learn much more knowledge, children will loose their chance to meet multi-thesis picture books. In fact, texts do not really matter, but the key is how we read it with critical thinking skills in media literacy.