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https://ah.lib.nccu.edu.tw/handle/140.119/78144| 題名: | Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation | 作者: | Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H. 張愛華;曾祥景 |
貢獻者: | 企管系 | 關鍵詞: | co-creation;empowerment;organizational support;psychological ownership | 日期: | 2014 | 上傳時間: | 2-Sep-2015 | 摘要: | An abstract of the article "The Antecedents and Consequences of Consumers` Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented. | 關聯: | AMA Summer Educators` Conference Proceedings, 25, I-3-I-4 | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| I-3-I-4.pdf | 56.59 kB | Adobe PDF2 | View/Open |
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