Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/78144

DC Field	Value	Language
dc.contributor	企管系
dc.creator	Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.
dc.creator	張愛華;曾祥景	zh_TW
dc.date	2014
dc.date.accessioned	2015-09-02T06:49:40Z	-
dc.date.available	2015-09-02T06:49:40Z	-
dc.date.issued	2015-09-02T06:49:40Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/78144	-
dc.description.abstract	An abstract of the article "The Antecedents and Consequences of Consumers` Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented.
dc.format.extent	57949 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	AMA Summer Educators` Conference Proceedings, 25, I-3-I-4
dc.subject	co-creation;empowerment;organizational support;psychological ownership
dc.title	Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation
dc.type	conference	en
item.grantfulltext	open	-
item.openairetype	conference	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.fulltext	With Fulltext	-
Appears in Collections:	會議論文

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