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https://ah.lib.nccu.edu.tw/handle/140.119/78154| 題名: | Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects | 作者: | Chen, Chien-Wei;Lien, Nai-Hwa 陳建維 |
貢獻者: | 國貿系 | 關鍵詞: | firm performance;proactive market orientation;responsive market orientation;technological opportunism | 日期: | 2014 | 上傳時間: | 2-Sep-2015 | 摘要: | An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented | 關聯: | AMA Summer Educators` Conference Proceedings, 25, I-9-I-10 | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| I-9-I-10.pdf | 57.59 kB | Adobe PDF2 | View/Open |
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