Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/78154

DC Field	Value	Language
dc.contributor	國貿系
dc.creator	Chen, Chien-Wei;Lien, Nai-Hwa
dc.creator	陳建維	zh_TW
dc.date	2014
dc.date.accessioned	2015-09-02T07:10:04Z	-
dc.date.available	2015-09-02T07:10:04Z	-
dc.date.issued	2015-09-02T07:10:04Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/78154	-
dc.description.abstract	An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented
dc.format.extent	58973 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	AMA Summer Educators` Conference Proceedings, 25, I-9-I-10
dc.subject	firm performance;proactive market orientation;responsive market orientation;technological opportunism
dc.title	Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
dc.type	conference	en
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.grantfulltext	open	-
item.fulltext	With Fulltext	-
item.cerifentitytype	Publications	-
item.openairetype	conference	-
Appears in Collections:	會議論文

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