Comparison of Mobile TV in Singapore and Taiwan: A Social-Technical System Approach

Abstract

As mobile TV is a fledging technology, only a few scholarly literatures use theoretical framework to analyze its development and compare it in different national contexts. With high digital advancement and mobile phone penetration, mobile TV players in Singapore and Taiwan are having broadcasting mobile TV market trials and some 3G services without decisive commercialized plans and policies. This study interviewed stakeholders, like industrial players (telcos, broadcasters, content/services aggregators) and regulators, and took a social-technical framework to examine mobile TV`s technological, market, and policy subsystems in Singapore and Taiwan. The findings elaborated mobile TV ecology in two national contexts, and compared key issues in technologies, market trials and business models, and proposed regulatory frameworks. ..PAT.-Unpublished Manuscript