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https://ah.lib.nccu.edu.tw/handle/140.119/78183
題名: | How can Corporate Social Responsibility Lead to Firm Performance? A Longitudinal Study in Taiwan | 作者: | Wei, Yu-Chen;Lin, Carol Yeh-Yun 林月雲 |
貢獻者: | 企管系 | 日期: | Apr-2015 | 上傳時間: | 2-Sep-2015 | 摘要: | In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance. | 關聯: | Corporate Reputation Review, 18(2), 111-127 | 資料類型: | article | DOI: | http://dx.doi.org/10.1057/crr.2015.3 |
Appears in Collections: | 期刊論文 |
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