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https://ah.lib.nccu.edu.tw/handle/140.119/78196| 題名: | A Research of the Effect of Gift Promotion and Its Spillover Effect | 作者: | Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti 曾忠蕙;樓永堅;別蓮蒂 |
貢獻者: | 企管系 | 日期: | 2009 | 上傳時間: | 2-Sep-2015 | 摘要: | The article presents a study on the influence and effect of gift promotion on consumer behavior. It notes that gift promotion does not inevitably exhibit a positive relationship with gift price. It states that a preliminary study was conducted to assure the existence of turning-point-of gift-promotion. It adds that three themes were arranged to further delve into the effects of gift promotion including the a turning point in promotion depth and the effect of reasonable or exaggerated promotion. | 關聯: | Advances in Consumer Research, 36, 947-950 | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 947-950.pdf | 69.73 kB | Adobe PDF2 | View/Open |
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