Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/78196| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 企管系 | |
| dc.creator | Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti | |
| dc.creator | 曾忠蕙;樓永堅;別蓮蒂 | zh_TW |
| dc.date | 2009 | |
| dc.date.accessioned | 2015-09-02T08:07:58Z | - |
| dc.date.available | 2015-09-02T08:07:58Z | - |
| dc.date.issued | 2015-09-02T08:07:58Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/78196 | - |
| dc.description.abstract | The article presents a study on the influence and effect of gift promotion on consumer behavior. It notes that gift promotion does not inevitably exhibit a positive relationship with gift price. It states that a preliminary study was conducted to assure the existence of turning-point-of gift-promotion. It adds that three themes were arranged to further delve into the effects of gift promotion including the a turning point in promotion depth and the effect of reasonable or exaggerated promotion. | |
| dc.format.extent | 71399 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | Advances in Consumer Research, 36, 947-950 | |
| dc.title | A Research of the Effect of Gift Promotion and Its Spillover Effect | |
| dc.type | article | en |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 947-950.pdf | 69.73 kB | Adobe PDF2 | View/Open |
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