The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Boundaries of Acceptable Price: Expected Price as a Mediator

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/78197

DC Field	Value	Language
dc.contributor	企管系
dc.creator	Chen, Etta Y. I.;Bei, Lien-Ti
dc.creator	別蓮蒂	zh_TW
dc.date	2012
dc.date.accessioned	2015-09-02T08:25:00Z	-
dc.date.available	2015-09-02T08:25:00Z	-
dc.date.issued	2015-09-02T08:25:00Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/78197	-
dc.description.abstract	The article presents a study on the influences of price dispersion which is defined as the price variability across stores for a certain product or brand. It notes on the effect of price dispersion particularly on the manufacturers and use the manufacturer`s suggested price (MSP) to hinder retailers from excessive mark ups and to counteract with negative impact of the unanticipated retailing prices. The aim of the study is to examine the joint effects of price dispersion, MSP, and brand image.
dc.format.extent	58606 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	Advances in Consumer Research, 37, 772-773
dc.title	The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Boundaries of Acceptable Price: Expected Price as a Mediator
dc.type	article	en
item.fulltext	With Fulltext	-
item.grantfulltext	restricted	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.openairetype	article	-
item.cerifentitytype	Publications	-
Appears in Collections:	期刊論文

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