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https://ah.lib.nccu.edu.tw/handle/140.119/78200
題名: | The Values and Lifestyles of Prior Mature Chinese Consumers | 作者: | Bei, Lien-Ti;Wang, Chih-Ping;Lin, Hung-Miao 別蓮蒂 |
貢獻者: | 企管系 | 日期: | 2009 | 上傳時間: | 2-Sep-2015 | 摘要: | The article discusses the consumption values, habits and lifestyles of prior mature Chinese consumers in China. It provides insights on the endurance and influences of traditional Chinese culture and Confucian values on consumer behavior. According to the article, family values, respect for seniors and compliance in traditional Confucianism influence the value systems of Chinese prior mature consumers. | 關聯: | Advances in Consumer Research, 36, 827-828 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
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File | Description | Size | Format | |
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827-828.pdf | 63.86 kB | Adobe PDF2 | View/Open |
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