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Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/78222


Title: Shopping as a Jungle Trip
Authors: Hsieh, Yaolung James;Costa, Janeen Arnold
謝耀龍
Contributors: 風管系
Date: 2001
Issue Date: 2015-09-02 17:41:33 (UTC+8)
Abstract: This paper employs projective techniques premised upon anthropomorphism and totemism to explore shoppers' inner world and how consumers' shopping perceptions vary between Taiwanese and American cultures. The data indicate that more similarities than distinctions exist in comparing the two societies. Informants in both cultures focus on shopping strategy and shopping partners' loyalty and overall helpfulness; informants also responded similarly to queries concerning "good" and "bad" salespeople. Nevertheless, while the Taiwanese data suggest a pro-social orientation consistent with Taiwanese cultural values of "face," group and harmony, the American data often suggest an individualistic point of reference and experience.
Relation: Advances in Consumer Research, 28(1), 198-203
Data Type: article
Appears in Collections:[Department of Risk Management and Insurance] Periodical Articles

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