| 題名: | Shopping as a Jungle Trip |
| 作者: | Hsieh, Yaolung James;Costa, Janeen Arnold
謝耀龍 |
| 貢獻者: | 風管系 |
| 日期: | 2001 |
| 上傳時間: | 2015-09-02 17:41:33 (UTC+8) |
| 摘要: | This paper employs projective techniques premised upon anthropomorphism and totemism to explore shoppers' inner world and how consumers' shopping perceptions vary between Taiwanese and American cultures. The data indicate that more similarities than distinctions exist in comparing the two societies. Informants in both cultures focus on shopping strategy and shopping partners' loyalty and overall helpfulness; informants also responded similarly to queries concerning "good" and "bad" salespeople. Nevertheless, while the Taiwanese data suggest a pro-social orientation consistent with Taiwanese cultural values of "face," group and harmony, the American data often suggest an individualistic point of reference and experience. |
| 關聯: | Advances in Consumer Research, 28(1), 198-203 |
| 資料類型: | article |
| 顯示於類別: | [風險管理與保險學系] 期刊論文
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