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請使用永久網址來引用或連結此文件: https://ah.nccu.edu.tw/handle/140.119/78222


題名: Shopping as a Jungle Trip
作者: Hsieh, Yaolung James;Costa, Janeen Arnold
謝耀龍
貢獻者: 風管系
日期: 2001
上傳時間: 2015-09-02 17:41:33 (UTC+8)
摘要: This paper employs projective techniques premised upon anthropomorphism and totemism to explore shoppers' inner world and how consumers' shopping perceptions vary between Taiwanese and American cultures. The data indicate that more similarities than distinctions exist in comparing the two societies. Informants in both cultures focus on shopping strategy and shopping partners' loyalty and overall helpfulness; informants also responded similarly to queries concerning "good" and "bad" salespeople. Nevertheless, while the Taiwanese data suggest a pro-social orientation consistent with Taiwanese cultural values of "face," group and harmony, the American data often suggest an individualistic point of reference and experience.
關聯: Advances in Consumer Research, 28(1), 198-203
資料類型: article
顯示於類別:[風險管理與保險學系] 期刊論文

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