The Influence of Individualism Collectivism, Self-Monitoring, and Predicted-Outcome Value on Communication in Ingroup and Outgroup Relationships

Abstract

This study examined the influence of individualism-collectivism on communication in ingroup and outgroup relationships. Differences were predicted in ingroup and outgroup communication in collectivistic cultures. It was also hypothesized that self-monitoring and predicted-outcome value (POV) of the relationships also affect communication processes in these relationships. Data were collected in Hong Kong and Japan (collectivistic) and in Australia and the United States (individualistic). Results supported the prediction regarding the influence of cultural variability on ingroup and outgroup communication, as well as those regarding the influence of self-monitoring and POV.