IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN

Abstract

The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image and justify his victory in Taiwan`s presidential election through public relations efforts. It presents the case`s background which stems from the presidential victory of Chen. It states that Chen`s strategies to address the concerns raised by the pan blue alliance was framed based on his understanding of media interests..