Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/78439


Title: IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN
Authors: Pan, Po-Lin;Cheng, I-Huei
鄭怡卉
Contributors: 廣告系
Date: 2008-12
Issue Date: 2015-09-14 16:54:22 (UTC+8)
Abstract: The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image and justify his victory in Taiwan's presidential election through public relations efforts. It presents the case's background which stems from the presidential victory of Chen. It states that Chen's strategies to address the concerns raised by the pan blue alliance was framed based on his understanding of media interests..
Relation: Journal of Development Communication, 19(2), 13-29
Data Type: article
Appears in Collections:[廣告學系] 期刊論文

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